Exam 11: Marketing Implementation and Control

What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?

Marketing implementation is often problematic, as marketing plans are usually devised by _____, while implementation is the responsibility of _____.

_____ is/are considered to be the "glue" of successful implementation that binds the entire organization together as a single, functioning unit?

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:

Marketing implementation is critical to the success of any firm. Simply put, implementation refers to:

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):

Discuss the role of internal marketing in marketing implementation. In what ways can the internal marketing approach help managers improve the implementation process?

Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

In the _____ approach to marketing implementation, marketing strategy is implemented as a part of the overall organizational vision.

Based on the requirements for successful implementation, which of the following is the best candidate to become the "5ᵗʰ P" of marketing?

Identify and explain the three different types of informal controls used by employees. In your discussion, explain how each type of control affects marketing implementation.

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:

Identify and discuss the four approaches to marketing implementation and explain the various advantages and disadvantages of each approach.

Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?

The basis premise of the implementation through change approach is that:

Work activities that absorb inputs to create information and communication outputs that ensure the consistent day-to-day operation of the firm are referred to as:

The _____ marketing strategy is what the firm wants to happen-it is the firm's planned strategic choices that appear in the marketing plan itself.

At WainPort Industries, the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?

Which of the following firms is most likely to adopt a decentralized marketing structure in order to promote creativity and flexibility?