Question 1

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

Accepted Answer

A)  They are based on measurable, quantitative standards. 
B)  They are fairly easy to use. 
C)  They require more supervision than other systems. 
D)  They work well when market demand is fairly constant. 
E)  They work best when employee efforts directly affect sales or profits. 
A)  They are based on measurable, quantitative standards. 
B)  They are fairly easy to use. 
C)  They require more supervision than other systems. 
D)  They work well when market demand is fairly constant. 
E)  They work best when employee efforts directly affect sales or profits.

Question 2

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

Accepted Answer

A)  additional employee training 
B)  internal company newsletters 
C)  new job assignments 
D)  the additional effort needed to implement the strategy 
E)  All of the above are internal products. 
A)  additional employee training 
B)  internal company newsletters 
C)  new job assignments 
D)  the additional effort needed to implement the strategy 
E)  All of the above are internal products.

Question 3

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Accepted Answer

A)  a regulated marketing structure 
B)  a dynamic marketing structure 
C)  a centralized marketing structure 
D)  a lateral marketing structure 
E)  a decentralized marketing structure 
A)  a regulated marketing structure 
B)  a dynamic marketing structure 
C)  a centralized marketing structure 
D)  a lateral marketing structure 
E)  a decentralized marketing structure

Question 4

Identify and explain the three different types of formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.

Accepted Answer

Formal marketing controls are activities

Question 5

Planning sessions, workshops, formal reports, and employee education, training, and socialization programs are all part of the internal _____ that is necessary to implement marketing strategy using the internal marketing approach.

Accepted Answer

A)  promotion 
B)  pricing 
C)  product 
D)  distribution 
E)  process 
A)  promotion 
B)  pricing 
C)  product 
D)  distribution 
E)  process

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Identify and explain the three different types of formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.

Planning sessions, workshops, formal reports, and employee education, training, and socialization programs are all part of the internal _____ that is necessary to implement marketing strategy using the internal marketing approach.

Marketing in Todays Economy

Strategic Marketing Planning

Marketing Ethics and Social Responsibility in Strategic Planning

Collecting and Analyzing Marketing Information

Developing Competitive Advantage and Strategic Focus

Customers, Segmentation, and Target Marketing

Product Strategy

Pricing Strategy

Distribution and Supply Chain Management

Integrated Marketing Communications

Developing and Maintaining Long Term Customer Relationships

Filters

Exam 11: Marketing Implementation and Control

With respect to evaluating and compensating employees, which of the following statements about outcome-based systems is FALSE?

According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?

In terms of marketing structure, what type of structure coordinates and manages all marketing activities and decisions from the top of the marketing hierarchy?

Identify and explain the three different types of formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.

Planning sessions, workshops, formal reports, and employee education, training, and socialization programs are all part of the internal _____ that is necessary to implement marketing strategy using the internal marketing approach.

Marketing in Todays Economy

Strategic Marketing Planning

Marketing Ethics and Social Responsibility in Strategic Planning

Collecting and Analyzing Marketing Information

Developing Competitive Advantage and Strategic Focus

Customers, Segmentation, and Target Marketing

Product Strategy

Pricing Strategy

Distribution and Supply Chain Management

Integrated Marketing Communications

Developing and Maintaining Long Term Customer Relationships

Filters