Chat with AIExam 2: Getting Started: in the Beginning Is the Lead
Differentiate between a single act lead, the umbrella or comprehensive lead, and the chronological narrative lead. (pp. 27-28.)
(43) 
VerifiedThe single act lead-relating who did what or what happened-is probably the most common of broadcasts leads, It tells who did something, what happened, or when it occurred The challenge is to hold back information from the lead, saving facts for later to keep audience interest, and to avoid the opening sentence becoming too complex ,The umbrella or comprehensive lead is often used in reporting meetings or related crime stories and ties together related events or incidents A lead wrapping up several events draws listeners and viewers into the news report, , The chronological narrative lead, more difficult to wri,te, describes events over time, ,It begins by telling the first thing that happened, ,then, c,arries the story to its ending, ,Or, the latest event can be told first, then the beginning of the series of events to ,the, ,end of the story.
An effective lead technique in broadcast writing is to use a question lead. People are used to this form because of all the commercials.
(32) VerifiedFalse
Why, then, is the lead of a story so important?
(38) VerifiedIf the writer doesn't get readers, listeners or viewers interested in the news story at its beginning, no one will read, hear or see it anyway ,You should c,hoose from among those criteria for newsworthiness the element that is going to attract the reader's attention.
"The importance of each criterion varies somewhat among the different media." How? Explain the differences between print, broadcast' and public relations.
(42) While accuracy is important, remember that you're in competition with other media to rapidly report the news. Thus, if you're not sure of something, go with it anyway; it can always be corrected in a subsequent edition of the paper.
(31) Don't begin broadcast copy with numbers, figures or facts crucial to the story.
(38) Use a variety of synonyms to give your writing a literary flavor; don't repeat words when others may be found that have the same meaning.
(34) In writing an announcement of an upcoming event, the order is:
(34) Because time is always at a premium, broadcast leads pack as many facts as possible into the opening paragraph.
(30) Straightforward leads presenting a brief statement of the most important aspects of the news event are called summary leads because they succinctly summarize newsworthy information. They are the most common leads for news stories.
(26) "News" is based on what people need and want to know and often focuses on an outstanding deviation from the norm, something that generally doesn't ordinarily happen.
(38) Whenever possible, broadcast leads should begin with names: names make news; go with "who."
(34) While following the AP Stylebook is important, don't be too confined to style, especially regarding addresses, numbers, abbreviations and ages, because that gives your writing a distinctive flair that will make your story stand out, even if there is no byline.
(25) Writers should avoid non-news leads that state the obvious or relate the routine, as well as general all-purpose phrases that do not give a clear sense of what happened.
(34) 
Filters
- Essay(0)
- Multiple Choice(0)
- Short Answer(0)
- True False(0)
- Matching(0)