Chat with AIExam 2: Getting Started: in the Beginning Is the Lead
Exam 1: Communication Theory and News Values35 Questions
Exam 2: Getting Started: in the Beginning Is the Lead25 Questions
Exam 3: Legal Considerations in Media Writing43 Questions
Exam 4: Ethical Considerations in Writing and Reporting28 Questions
Exam 5: Basics of Writing and Editing38 Questions
Exam 6: Basic News Stories47 Questions
Exam 7: Interviewing: Gathering Information From People31 Questions
Exam 8: Research in Communication38 Questions
Exam 9: Using Quotations and Sources in News Stories34 Questions
Exam 10: Features: Alternative Story Types28 Questions
Exam 11: Preparing Broadcast Copy40 Questions
Exam 12: Reporting for Radio and Television52 Questions
Exam 13: Writing and Reporting in the New New Media25 Questions
Exam 14: Writing News Releases29 Questions
Exam 15: Writing for Organizational Media29 Questions
Exam 16: Advocacy and Speechwriting23 Questions
Exam 17: Advertising Copywriting23 Questions
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The first words of the first sentence of a news story are the most important and should be written in the same natural, plain, straightforward way you would say something.
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(31) Different newspapers have different average lead lengths, depending on what appeal the newspapers have to readers.
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(38) Your text concludes the chapter by declaring that creation of a satisfying lead and an effective inverted pyramid story is "a worthwhile effort." Why? What has been accomplished?
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(34) Print journalism has traditionally been seen as emphasizing bad news. Why does it do that?
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