Exam 10: Writing and Producing for the Web

Describe three keys to a successful podcast.

The term "webcasting" refers to all the following EXCEPT

In the past, producers would run a crawl and/or do a brief special report about a breaking news event, then start changing the rundown for the newscast. Today, with theadvent of digital media, list three additional things a producer would do for a breaking news event.

Web video should be slick and professional because viewers do NOT like gritty, shaky video on the Web.

Since space is unlimited on the Web, write long sentences and long blog posts.

Use bold _____to break up the text of a long story. They summarize what's in the section that follows.

Which is the best link text?

For best SEO results, headlines should be no longer than _____words.

When you broadcast live video or audio on the Internet, you're _____.