Exam 14: Developing Pricing Strategies and Programs

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When the salesperson at the local luxury car dealer pitches a customer on the dealer's "free maintenance for 36 months or 36,000 miles whichever comes first," the salesperson is trying to overcome the car's initial high cost by using what method

(Essay)

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Question 141

In some cases,price is not as important as quality and other benefits in the market offering.

(True/False)

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Question 142

Companies prefer customers who are less price sensitive.

(True/False)

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Question 143

Given strong consumer resistance to price hikes,marketers go to great lengths to find alternative approaches that will allow them to postpone a price increase.Which of the following is NOT one of these approaches

(Multiple Choice)

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Question 144

The first step in estimating demand is to understand what affects price sensitivity.Generally speaking,customers are most price sensitive to products that cost a lot or are ________.

(Multiple Choice)

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Question 145

Price is one of the two elements of the marketing mix that produce revenue.

(True/False)

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Question 146

Today's companies try to adapt their offers and terms to different buyers.________ accounting tries to identify the real costs associated with serving each customer.It allocates indirect costs to the activities that use them and are tagged back to each customer.

(Multiple Choice)

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Question 147

In markets that are characterized by products that are highly homogenous,how should a firm react to a competitor's price decline

(Multiple Choice)

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Question 148

Varying prices by time of the day,the season of the year,or the day of the week is called ________.

(Multiple Choice)

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Question 149

Identify and describe three methods companies can use to attempt to measure their demand curves.

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Question 150

Showing 141 - 150 of 150

When the salesperson at the local luxury car dealer pitches a customer on the dealer's "free maintenance for 36 months or 36,000 miles whichever comes first," the salesperson is trying to overcome the car's initial high cost by using what method

In some cases,price is not as important as quality and other benefits in the market offering.

Companies prefer customers who are less price sensitive.

Given strong consumer resistance to price hikes,marketers go to great lengths to find alternative approaches that will allow them to postpone a price increase.Which of the following is NOT one of these approaches

The first step in estimating demand is to understand what affects price sensitivity.Generally speaking,customers are most price sensitive to products that cost a lot or are ________.

Price is one of the two elements of the marketing mix that produce revenue.

Today's companies try to adapt their offers and terms to different buyers.________ accounting tries to identify the real costs associated with serving each customer.It allocates indirect costs to the activities that use them and are tagged back to each customer.

In markets that are characterized by products that are highly homogenous,how should a firm react to a competitor's price decline

Varying prices by time of the day,the season of the year,or the day of the week is called ________.

Identify and describe three methods companies can use to attempt to measure their demand curves.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

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