Exam 3: Gathering Information and Scanning the Environment

A company can take several steps to improve the quality of its marketing intelligence.If the company purchases competitive products for study,attends open houses and trade shows,and reads competitors' published reports and stockholder information,the company is using ________ to improve the quality of its marketing intelligence.

More than any other group,the ________ cohort accepts cultural diversity and puts personal life ahead of work life.

Today,corporations need to make sure that they are good corporate citizens and that their consumer messages are honest in order to positively align themselves with consumers' ________.

A study by management consulting firm McKinsey identified the potential emergence of a new global industry structure as a key trend to watch in the coming years.Discuss this trend and what it means for marketers.

Define a successful green product in the context of the problems typically encountered in green marketing campaigns.

Marketers are particularly interested in the consumption of ________,as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value.

According to studies of minority markets,the disabled market is 10 times more likely to be in a professional job,almost twice as likely to own a vacation home,8 times more likely to own a notebook computer,and twice as likely to own individual stocks as compared to the general population.

Describe the differences between a core belief and secondary belief.Provide an example to illustrate your description.

Markets with a segment of very wealthy consumers,but high income disparity,present few opportunities to marketers.

According to principles found in database construction and usage,a "carpet bombing" mailing of a new offer is usually the most successful strategy.

Population growth is highest in countries and communities that can least afford it.

The United States has one of the highest percentages of college-educated citizens,which spells a high demand for quality books,magazines,and travel.

Explain the statement that "internal records systems supply results data and marketing intelligence systems supply happenings data."

Which of the following best describes the practice used by McDonald's when it hired mystery shoppers to assess stores' internal speed standards

The ________ is the process that starts with sales representatives,dealers,and customers sending orders to the firm,ends with item shipment and bill payment,and includes the preparation of invoices and the back-order of out-of-stock items.

What typically would be the function of a sales information system Think of an example to illustrate such a function.

The basis of cohort segmentation is that the occurrence of key defining moments while a person comes of age imprints core values that remain largely intact throughout life.

As the manager of an organization that is attempting to build a MIS,you have been informed that a MIS is built upon three fundamental information sources.The sources are ________,marketing intelligence activities,and marketing research.

According to information provided in the text,________ is an example of a country with a very young and rapidly expanding population where products such as milk,diapers,school supplies,and toys would be important.

In which of the following economies would we expect to find the fewest opportunities for marketers