Exam 14: Developing Pricing Strategies and Programs

A firm must set a price for the first time when it develops a new product,when it introduces its regular product into a new distribution channel or geographical area,and when it ________.

(Multiple Choice)

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Question 41

How can the Internet impact consumer price sensitivity

(Essay)

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Question 42

Price elasticity depends on the magnitude and direction of the price change.If may differ for a price cut versus a price increase.When the price changes have little or no effect,there might exist a ________ for your product.

(Multiple Choice)

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Question 43

Your company is considering employing a "freemium" strategy.Identify five guidelines for success using this strategy.

(Essay)

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Question 44

When a consumer buys a $100 bottle of perfume containing $10 worth of materials,the gift giver is communicating their high regard to the receiver,and this represents the concept of ________ in pricing.

(Multiple Choice)

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Question 45

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic,this is called ________.

(Multiple Choice)

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Question 46

EDLP pricing is a type of going-rate pricing in which the retailer sets low prices everyday on selected items.

(True/False)

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Question 47

In recent years,companies have adopted ________,trying to win loyal customers by charging a fairly low price for a high-quality offering.

(Multiple Choice)

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Question 48

________ is the direct exchange of goods,with no money and no third party involved.

(Multiple Choice)

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Question 49

Purchase decisions are based on how consumers perceive prices and what they consider the current actual price and not the marketer's stated price.

(True/False)

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Question 50

Value pricing is a matter of reengineering the company's operations to become a low-cost producer.

(True/False)

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Question 51

Explain why "value pricing" is not just a matter of simply setting lower prices.

(Essay)

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Question 52

A(n)________ is offered by a manufacturer to trade-channel members if they will perform certain functions,such as selling,storing,and record keeping.

(Multiple Choice)

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Question 53

Total costs consist of the sum of the fixed and variable costs associated with the product.

(True/False)

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Question 54

A firm must consider many factors in setting its pricing policy.We list these as a six-step process.Which of the following is NOT one of these steps

(Multiple Choice)

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Question 55

Despite its weaknesses,markup pricing remains popular for which of the following reasons

(Multiple Choice)

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Question 56

The key to perceived-value pricing is to deliver more value than your competitors and to ________ this to prospective buyers.

(Multiple Choice)

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Question 57

The concept of the lowest ________ means that a seller can charge a higher price if they can convince the customers that price is only a small part of the total cost of obtaining,operating,and servicing the product over its lifetime.

(Multiple Choice)

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Question 58

In responding to a competitor's price cut,a firm in a nonhomogeneous market has more latitude and should consider what four issues before responding

(Essay)

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Question 59

A major circumstance provoking price increases is cost inflation.

(True/False)

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Question 60

Showing 41 - 60 of 150

Exam 14: Developing Pricing Strategies and Programs

A firm must set a price for the first time when it develops a new product,when it introduces its regular product into a new distribution channel or geographical area,and when it ________.

How can the Internet impact consumer price sensitivity

Price elasticity depends on the magnitude and direction of the price change.If may differ for a price cut versus a price increase.When the price changes have little or no effect,there might exist a ________ for your product.

Your company is considering employing a "freemium" strategy.Identify five guidelines for success using this strategy.

When a consumer buys a $100 bottle of perfume containing $10 worth of materials,the gift giver is communicating their high regard to the receiver,and this represents the concept of ________ in pricing.

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic,this is called ________.

EDLP pricing is a type of going-rate pricing in which the retailer sets low prices everyday on selected items.

In recent years,companies have adopted ________,trying to win loyal customers by charging a fairly low price for a high-quality offering.

________ is the direct exchange of goods,with no money and no third party involved.

Purchase decisions are based on how consumers perceive prices and what they consider the current actual price and not the marketer's stated price.

Value pricing is a matter of reengineering the company's operations to become a low-cost producer.

Explain why "value pricing" is not just a matter of simply setting lower prices.

A(n)________ is offered by a manufacturer to trade-channel members if they will perform certain functions,such as selling,storing,and record keeping.

Total costs consist of the sum of the fixed and variable costs associated with the product.

A firm must consider many factors in setting its pricing policy.We list these as a six-step process.Which of the following is NOT one of these steps

Despite its weaknesses,markup pricing remains popular for which of the following reasons

The key to perceived-value pricing is to deliver more value than your competitors and to ________ this to prospective buyers.

The concept of the lowest ________ means that a seller can charge a higher price if they can convince the customers that price is only a small part of the total cost of obtaining,operating,and servicing the product over its lifetime.

In responding to a competitor's price cut,a firm in a nonhomogeneous market has more latitude and should consider what four issues before responding

A major circumstance provoking price increases is cost inflation.

Defining Marketing for the 21st Century

Developing Marketing Strategies and Plans

Gathering Information and Scanning the Environment

Conducting Marketing Research and Forecasting Demand

Creating Customer Value, Satisfaction, and Loyalty

Analyzing Consumer Markets

Analyzing Business Markets

Identifying Market Segments and Targets

Creating Brand Equity

Crafting the Brand Positioning

Dealing with Competition

Setting Product Strategy

Designing and Managing Services

Designing and Managing Integrated Marketing

Managing Retailing, Wholesaling, and Logistics

Designing and Managing Integrated Marketing Communications

Managing Mass Communications:

Managing Personal Communications:

Introducing New Market Offerings

Tapping into Global Markets

Managing a Holistic Marketing Organization

Filters