Exam 3: Database Systems, Data Warehouses and Data Marts

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Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

(True/False)

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Question 101

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

(Multiple Choice)

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Question 102

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.

(Multiple Choice)

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Question 103

Which of the following statements is true of data marts and data warehouses?

(Multiple Choice)

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Question 104

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

(Multiple Choice)

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Question 105

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Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.

Which of the following statements is true of data marts and data warehouses?

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Information Systems: An Overview

Computers: The Machines Behind Computing

Personal, Legal, Ethical and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication

The Internet, Intranets, and Extranets

E-Commerce

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends, Technologies, and Applications

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Exam 3: Database Systems, Data Warehouses and Data Marts

Database marketing works by using multivariate analysis, data segmentation, and automated tools to transform marketing from a proactive to a reactive process.

A _____ acts as an interface to a database, retrieving data for users and allowing users to enter data in the database.

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes. ​

Which of the following statements is true of data marts and data warehouses?

In the context of database marketing, when a buyer is segmented on the basis of variable psychographics, it explains _____.

Information Systems: An Overview

Computers: The Machines Behind Computing

Personal, Legal, Ethical and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication

The Internet, Intranets, and Extranets

E-Commerce

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends, Technologies, and Applications

Filters

_____, used in object-oriented databases, refers to new objects being created faster and more easily by entering new data in attributes.