Question 1

Unlike niche-oriented shopping bots, broad-based shopping bots:

Accepted Answer

A) give pricing power to the retailers. 
B) search for prices for only one type of product. 
C) operate using a Yellow Pages type of model. 
D) include sites like SeatGeek and Kayak. 
A) give pricing power to the retailers. 
B) search for prices for only one type of product. 
C) operate using a Yellow Pages type of model. 
D) include sites like SeatGeek and Kayak.

Question 2

Shopping bots allow sellers to collect detailed data about customers' buying habits, preferences, and even spending limits.

Accepted Answer

A) True 
 B)False

Question 3

www.ebay.com is the most popular extranet in the United States.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following pricing strategies is subject to government regulation?

Accepted Answer

A) Penetration pricing 
B) Status quo pricing 
C) Price skimming 
D) Price fixing 
A) Penetration pricing 
B) Status quo pricing 
C) Price skimming 
D) Price fixing

Question 5

_____ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.

Accepted Answer

A) Leader pricing 
B) Price lining 
C) Bait pricing 
D) Price bundling 
A) Leader pricing 
B) Price lining 
C) Bait pricing 
D) Price bundling

Question 6

Briefly explain how distribution strategy acts as a determinant of price.

Accepted Answer

Answers will vary. An effective distribu

Question 7

Riya saw a box of collector's edition comic books at Fournotts, a retail corporation. Each book was priced at $28.50, but a customer who bought five books was required to pay only $19.99 for each book. Riya bought one book and her friend bought five books. Fournotts' revenue from this purchase is _____.

Accepted Answer

A) $158.51 
B) $19.99 
C) $28.50 
D) $128.45 
A) $158.51 
B) $19.99 
C) $28.50 
D) $128.45

Question 8

A rebate is a discount to wholesalers and retailers for performing channel functions.

Accepted Answer

A) True 
 B)False

Unlike niche-oriented shopping bots, broad-based shopping bots:

Shopping bots allow sellers to collect detailed data about customers' buying habits, preferences, and even spending limits.

www.ebay.com is the most popular extranet in the United States.

Which of the following pricing strategies is subject to government regulation?

_____ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.

Briefly explain how distribution strategy acts as a determinant of price.

A rebate is a discount to wholesalers and retailers for performing channel functions.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Filters

Exam 19: Pricing Concepts

Unlike niche-oriented shopping bots, broad-based shopping bots:

Shopping bots allow sellers to collect detailed data about customers' buying habits, preferences, and even spending limits.

www.ebay.com is the most popular extranet in the United States.

Which of the following pricing strategies is subject to government regulation?

_____ is a price tactic that tries to get consumers into a store through false or misleading price advertising and then uses high-pressure selling to persuade consumers to buy more expensive merchandise.

Briefly explain how distribution strategy acts as a determinant of price.

A rebate is a discount to wholesalers and retailers for performing channel functions.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Filters