Question 1

In the context of marketing, which of the following statements is true of nonprofit organizations?

Accepted Answer

A) They market tangible products. 
B) They aim to maximize market share and investment returns. 
C) They make use of extensive advertising and promotional activities. 
D) They exist to achieve goals other than business-related goals. 
A) They market tangible products. 
B) They aim to maximize market share and investment returns. 
C) They make use of extensive advertising and promotional activities. 
D) They exist to achieve goals other than business-related goals. D

Question 2

Which of the following statements is true of firms that adopt relationship marketing strategies?

Accepted Answer

A) They focus on the internal business environment. 
B) They rely on aggressive sales strategies. 
C) They focus on short-term goals of increasing sales. 
D) They encourage teamwork among employees. 
A) They focus on the internal business environment. 
B) They rely on aggressive sales strategies. 
C) They focus on short-term goals of increasing sales. 
D) They encourage teamwork among employees. D

Question 3

Which of the following is a drawback of a sales orientation?

Accepted Answer

A) It gives excessive importance to the needs and wants of the marketplace. 
B) It cannot convince people to buy goods that are neither wanted nor needed. 
C) It places high emphasis on the assessment of manufacturing plants and facilities. 
D) It gives importance to the production function over other functions. 
A) It gives excessive importance to the needs and wants of the marketplace. 
B) It cannot convince people to buy goods that are neither wanted nor needed. 
C) It places high emphasis on the assessment of manufacturing plants and facilities. 
D) It gives importance to the production function over other functions. B

Question 4

Which of the following is used in customer relationship management?

Accepted Answer

A) A sales orientation 
B) A production orientation 
C) Communicator valence 
D) On-demand marketing 
A) A sales orientation 
B) A production orientation 
C) Communicator valence 
D) On-demand marketing

Question 5

Which of the following statements is true of a production-oriented firm?

Accepted Answer

A) It cannot survive when competition is weak. 
B) It believes that people will buy more goods and services if aggressive sales techniques are used. 
C) It can survive and even prosper when demand exceeds supply. 
D) It determines how to deliver superior customer value and implements actions to provide value to customers. 
A) It cannot survive when competition is weak. 
B) It believes that people will buy more goods and services if aggressive sales techniques are used. 
C) It can survive and even prosper when demand exceeds supply. 
D) It determines how to deliver superior customer value and implements actions to provide value to customers.

Question 6

Which of the following statements is true of market-oriented firms?

Accepted Answer

A) They offer their customers everything they want. 
B) They produce goods and services for everybody. 
C) They use minimal promotion for high-quality products. 
D) They create the benefits their customers seek. 
A) They offer their customers everything they want. 
B) They produce goods and services for everybody. 
C) They use minimal promotion for high-quality products. 
D) They create the benefits their customers seek.

Question 7

Which of the following statements is true of the marketing concept?

Accepted Answer

A) It states that an organization should satisfy customer wants and needs while meeting organizational objectives. 
B) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. 
C) It states that firms should give maximum importance to aggressive promotional and advertising activities. 
D) It states that marketing solely means selling things and collecting money. 
A) It states that an organization should satisfy customer wants and needs while meeting organizational objectives. 
B) It overlooks the importance of understanding the competitive arena and strengths and weaknesses of competition. 
C) It states that firms should give maximum importance to aggressive promotional and advertising activities. 
D) It states that marketing solely means selling things and collecting money.

Question 8

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

Accepted Answer

A) It overlooks the importance of market research. 
B) It manufactures products that are similar to its competitors' offerings. 
C) It satisfies its customers' wants and needs legally and responsibly. 
D) It lacks an understanding of its competitors' strengths and weaknesses. 
A) It overlooks the importance of market research. 
B) It manufactures products that are similar to its competitors' offerings. 
C) It satisfies its customers' wants and needs legally and responsibly. 
D) It lacks an understanding of its competitors' strengths and weaknesses.

Question 9

Nessca Corp. manufactures electronic gadgets. It instructs its marketing team to competitively advertise and promote its gadgets. The company, instead of believing in market research, believes that the market will absorb more products if customers are made aware of the products. The workforce of Nessca Corp. is most likely to:

Accepted Answer

A) be inward looking, focusing on selling what the firm makes. 
B) take responsibility for the customers' well-being and interests. 
C) assume that sales depend on a customer's decision to purchase a product. 
D) focus on determining the needs of the customers rather than selling aggressively. 
A) be inward looking, focusing on selling what the firm makes. 
B) take responsibility for the customers' well-being and interests. 
C) assume that sales depend on a customer's decision to purchase a product. 
D) focus on determining the needs of the customers rather than selling aggressively.

Question 10

Which of the following statements is true of on-demand marketing?

Accepted Answer

A) It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) It is the most important strategy used by sales-oriented firms. 
A) It requires firms to focus on the internal rather than the external business environment. 
B) It gives maximum emphasis to aggressive personal selling strategies. 
C) It is aimed at enhancing customer relationships. 
D) It is the most important strategy used by sales-oriented firms.

Question 11

In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?

Accepted Answer

A) It carefully identifies market segments. 
B) It extensively uses relationship marketing strategies. 
C) It extensively uses personal selling and advertising. 
D) It increases sales by creating customer value and satisfaction. 
A) It carefully identifies market segments. 
B) It extensively uses relationship marketing strategies. 
C) It extensively uses personal selling and advertising. 
D) It increases sales by creating customer value and satisfaction.

Question 12

A market-oriented organization focuses on making products identical to its competitors' offerings.

Accepted Answer

A) True 
 B)False

Question 13

Livin' Styles, a home décor company, is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. This is an example of _____.

Accepted Answer

A) following a sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) creating customer value 
A) following a sales orientation 
B) focusing on environmental value 
C) delegating authority 
D) creating customer value

Question 14

Which of the following statements is true of a sales orientation?

Accepted Answer

A) Consumers can be convinced to buy goods or services even though they do not need them. 
B) Sales-oriented firms understand the needs and wants of the marketplace. 
C) Sales-oriented firms lay maximum emphasis on society's long-term best interests. 
D) Intermediaries are encouraged to push manufacturers' products aggressively. 
A) Consumers can be convinced to buy goods or services even though they do not need them. 
B) Sales-oriented firms understand the needs and wants of the marketplace. 
C) Sales-oriented firms lay maximum emphasis on society's long-term best interests. 
D) Intermediaries are encouraged to push manufacturers' products aggressively.

Question 15

Which of the following statements is true of marketing?

Accepted Answer

A) It is more of a philosophy than an organizational function. 
B) It is focused solely on selling goods, services, and ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) It focuses on delivering value and benefits to customers. 
A) It is more of a philosophy than an organizational function. 
B) It is focused solely on selling goods, services, and ideas. 
C) It rewards the seller and not the buyer of a transaction. 
D) It focuses on delivering value and benefits to customers.

Question 16

A firm would benefit from a production orientation when _____.

Accepted Answer

A) it produces exactly what the market wants 
B) the market demand is less than the products supplied by the firm 
C) it hopes that the product it produces is something customers want 
D) it focuses on what company management thinks should be produced 
A) it produces exactly what the market wants 
B) the market demand is less than the products supplied by the firm 
C) it hopes that the product it produces is something customers want 
D) it focuses on what company management thinks should be produced

Question 17

Which of the following statements is true of customer-oriented personnel?

Accepted Answer

A) They come from a culture that supports its people. 
B) They focus on building short-term relationships with customers. 
C) They tend to be inward looking and internally focused. 
D) They sell what the firm makes and not what the market wants. 
A) They come from a culture that supports its people. 
B) They focus on building short-term relationships with customers. 
C) They tend to be inward looking and internally focused. 
D) They sell what the firm makes and not what the market wants.

Question 18

List and define four marketing management philosophies.

Accepted Answer

Answers will vary. Four competing philos

Question 19

A production-oriented firm focuses on satisfying customer wants and needs.

Accepted Answer

A) True 
 B)False

Question 20

Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider.

Accepted Answer

A) True 
 B)False

In the context of marketing, which of the following statements is true of nonprofit organizations?

Which of the following statements is true of firms that adopt relationship marketing strategies?

Which of the following is a drawback of a sales orientation?

Which of the following is used in customer relationship management?

Which of the following statements is true of a production-oriented firm?

Which of the following statements is true of market-oriented firms?

Which of the following statements is true of the marketing concept?

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

Which of the following statements is true of on-demand marketing?

In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?

A market-oriented organization focuses on making products identical to its competitors' offerings.

Livin' Styles, a home décor company, is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. This is an example of _____.

Which of the following statements is true of a sales orientation?

Which of the following statements is true of marketing?

A firm would benefit from a production orientation when _____.

Which of the following statements is true of customer-oriented personnel?

List and define four marketing management philosophies.

A production-oriented firm focuses on satisfying customer wants and needs.

Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider.

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters

Exam 1: An Overview of Marketing

In the context of marketing, which of the following statements is true of nonprofit organizations?

Which of the following statements is true of firms that adopt relationship marketing strategies?

Which of the following is a drawback of a sales orientation?

Which of the following is used in customer relationship management?

Which of the following statements is true of a production-oriented firm?

Which of the following statements is true of market-oriented firms?

Which of the following statements is true of the marketing concept?

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

Which of the following statements is true of on-demand marketing?

In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm?

A market-oriented organization focuses on making products identical to its competitors' offerings.

Livin' Styles, a home décor company, is well known for its varieties of designs. The management of Livin' Styles collaborates with its customers and co-creates designs. This is an example of _____.

Which of the following statements is true of a sales orientation?

Which of the following statements is true of marketing?

A firm would benefit from a production orientation when _____.

Which of the following statements is true of customer-oriented personnel?

List and define four marketing management philosophies.

A production-oriented firm focuses on satisfying customer wants and needs.

Relationship marketing assumes that many consumers and business customers prefer to switch continually among different organizations rather than continue relationship with just one provider.

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management and Marketing Channels

Retailing

Marketing Communications

Advertising, Public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Filters