Question 1

When using target marketing whom should cola marketers consider as potential buyers?

Accepted Answer

A)  teens 
B)  kids 
C)  office workers 
D)  moms 
E)  more than one of the above is true 
A)  teens 
B)  kids 
C)  office workers 
D)  moms 
E)  more than one of the above is true

Question 2

Which entity is most likely to collect and publish extensive demographic data about a population?

Accepted Answer

A)  the US government 
B)  Fortune 100 companies 
C)  social media platforms 
D)  internet start-ups 
E)  non governmental organizations 
A)  the US government 
B)  Fortune 100 companies 
C)  social media platforms 
D)  internet start-ups 
E)  non governmental organizations

Question 3

Choose a brand and describe the types of segmentation the marketing team could consider prior to choosing a target market.

Accepted Answer

The marketing team could consider severa

Question 4

The reason why Poland Springs' target of runners is NOT behavioral segmentation is because

Accepted Answer

A)  runners don't get thirsty 
B)  behavioral targets are not based on segmentation 
C)  runners do not necessarily use water as part of the task of running 
D)  runners are a demographic group 
E)  Poland Springs should not target runners 
A)  runners don't get thirsty 
B)  behavioral targets are not based on segmentation 
C)  runners do not necessarily use water as part of the task of running 
D)  runners are a demographic group 
E)  Poland Springs should not target runners

Question 5

Q-scores measure:

Accepted Answer

A)  consumer response time online 
B)  return on investment 
C)  number of tweets per customer 
D)  celebrity trustworthiness and attractiveness 
E)  none of the above 
A)  consumer response time online 
B)  return on investment 
C)  number of tweets per customer 
D)  celebrity trustworthiness and attractiveness 
E)  none of the above

Question 6

Which is NOT a demographic segment?

Accepted Answer

A)  occupation 
B)  income 
C)  gross domestic product 
D)  marital status 
E)  country of origin 
A)  occupation 
B)  income 
C)  gross domestic product 
D)  marital status 
E)  country of origin

Question 7

In which type of digital targeting do marketers identify websites for fans of popular entertainment properties?

Accepted Answer

A)  behavioral 
B)  contextual 
C)  day part 
D)  geographic 
E)  affinity 
A)  behavioral 
B)  contextual 
C)  day part 
D)  geographic 
E)  affinity

Question 8

Which of the following best matches the description of an expert?

Accepted Answer

A)  your cousin who likes technology 
B)  George Clooney for Porsche 
C)  Dr. Oz for over the counter medications 
D)  a Financial Times writer on stocks 
E)  reviewers on Tripadvisor 
A)  your cousin who likes technology 
B)  George Clooney for Porsche 
C)  Dr. Oz for over the counter medications 
D)  a Financial Times writer on stocks 
E)  reviewers on Tripadvisor

When using target marketing whom should cola marketers consider as potential buyers?

Which entity is most likely to collect and publish extensive demographic data about a population?

Choose a brand and describe the types of segmentation the marketing team could consider prior to choosing a target market.

The reason why Poland Springs' target of runners is NOT behavioral segmentation is because

Q-scores measure:

Which is NOT a demographic segment?

In which type of digital targeting do marketers identify websites for fans of popular entertainment properties?

Which of the following best matches the description of an expert?

The New Digital Landscape

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters

Exam 2: Identifying Customers

When using target marketing whom should cola marketers consider as potential buyers?

Which entity is most likely to collect and publish extensive demographic data about a population?

Choose a brand and describe the types of segmentation the marketing team could consider prior to choosing a target market.

The reason why Poland Springs' target of runners is NOT behavioral segmentation is because

Q-scores measure:

Which is NOT a demographic segment?

In which type of digital targeting do marketers identify websites for fans of popular entertainment properties?

Which of the following best matches the description of an expert?

The New Digital Landscape

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Examining Metrics

Legal Matters

Filters