Exam 12: Examining Metrics

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John used Google Analytics to determine that the people who buy his line of furniture start out at Pinterest, then do a Google search for furniture and finally find his site. This analysis is called:

(Multiple Choice)

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Question 21

Are intermediary measures of performance useful? Explain.

(Essay)

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Question 22

How can a brand measure the effects of a campaign designed to build brand awareness?

(Short Answer)

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Question 23

What type of metric is cost savings from a social media strategy?

(Multiple Choice)

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Question 24

Cathy and Jenny planned a market research study in which they posted a series of Tweets about their brand of handbags imported from Nepal. They posted on consecutive days in May, July, Sept and Nov and then compared sales results across the dates. Which type of analysis is this?

(Multiple Choice)

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Question 25

Which of the following represents the greatest costs associated with social media?

(Multiple Choice)

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Question 26

Attribution analysis refers to the marketers ability to:

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Question 27

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John used Google Analytics to determine that the people who buy his line of furniture start out at Pinterest, then do a Google search for furniture and finally find his site. This analysis is called:

Are intermediary measures of performance useful? Explain.

How can a brand measure the effects of a campaign designed to build brand awareness?

What type of metric is cost savings from a social media strategy?

Cathy and Jenny planned a market research study in which they posted a series of Tweets about their brand of handbags imported from Nepal. They posted on consecutive days in May, July, Sept and Nov and then compared sales results across the dates. Which type of analysis is this?

Which of the following represents the greatest costs associated with social media?

Attribution analysis refers to the marketers ability to:

The New Digital Landscape

Identifying Customers

Discovering Insights

Rethinking Consumption

Developing and Distributing

Pricing and Promoting

Digital Imperatives

Planning Communications

Executing Strategy

Integrating Media

Mobile Touchpoints

Legal Matters

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