Exam 4: Online and Social Media Measurements, Ethics in Research
How might Brandi Bufford's story have turned out differently had she not modified the data collection system?
Likely, things would have continued at the Agency as they had, with the gradual downslide in website hits, resulting in less clients adopting children and using the Agency's services.
Search on the Internet for definitions of engagement, sentiment and media expo?
sure. Compare at least two definitions for each. Which definitions do you think are most appropriate for PR?
Why?
Self-explanatory. Students should report that there is minimal agreement among firms, experts and academics regarding these activities.Appropriate use for PR will depend on key factors including industry, client sophistication, budget, competitive environment, economic factors, etc.
How is data collection in nonprofits different from that of for-profit organizations?
While nonprofits have many of the same goals and objectives as for-profit corporations such as brand recognition, attracting target audiences. They ultimately want their causes to be recognized on a large scale, and for people to buy into them - but not though purchase, but donation.
Search on SEO and write a report about the latest developments that are being suggested for improving results on Google and Bing. Is there a theme or a common rationale being promoted by SEO experts?
Describe how and what data is used for in nonprofits, and how it can significantly impact PR.
If you were creating a website for a client's announcement of a new product, how would you define the requirements to a web designer?
What would be your guiding principles?
Discuss how the challenges nonprofits face can impact data collection.
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