Question 1

Discuss how the challenges nonprofits face can impact data collection.

Accepted Answer

Many nonprofits don't have the resources, such as staffing, funding, and expertise for effective data collection.

Question 2

2 If you were going to use an influencer PR for a product or service, who would you use and for what specific kind of product or service?
Be sure to define your target audience and give a rationale for using a particular celebrity or influencer and why he or she would be a good choice for that audience. Act as if you were proposing the project to a skeptical client.

Accepted Answer

Students may want to find a celebrity or expert endorser and analyze how he or she is being used and then comment on whether the use is effective according to the rationale they see for the campaign. Review the channels which might be used and the types of endorsements which might be effective.

Question 3

Write an analysis of the Big Valley study of unicorns and earned media. How would you approach the question of the value of earned social media?
Is gather¬ing data from three sources valid?
How would you go about checking for internal and external validity?

Accepted Answer

The study may be available at: https://bigvalley.co/. If not, have students read the description in the chapter and do what they can.

Question 4

How might Brandi Bufford's story have turned out differently had she not modified the data collection system?

Accepted Answer

The answer of How might Brandi Bufford's story have turned...

Question 5

Describe how and what data is used for in nonprofits, and how it can significantly impact PR.

Accepted Answer

The answer of Describe how and what data is used...

Question 6

Construct a 10-question survey to find new data about what families of different groups might want to see at a theme park. Be sure to identify what specific demographic groups you are targeting and how you might approach them. Your questions should be constructed to gather actionable information and not to promise specific actions.

Accepted Answer

The answer of Construct a 10-question survey to find new...

Question 7

How is data collection in nonprofits different from that of for-profit organizations?

Accepted Answer

The answer of How is data collection in nonprofits different...

Discuss how the challenges nonprofits face can impact data collection.

Write an analysis of the Big Valley study of unicorns and earned media. How would you approach the question of the value of earned social media? Is gather¬ing data from three sources valid? How would you go about checking for internal and external validity?

How might Brandi Bufford's story have turned out differently had she not modified the data collection system?

Describe how and what data is used for in nonprofits, and how it can significantly impact PR.

How is data collection in nonprofits different from that of for-profit organizations?

Perspective on Public Relations Research, Truth and the Researchers Attitude

Starting to Apply Statistics, and Quantitative Analysis

Categorial/Qualitative Analysis

Online and Social Media Measurements, Ethics in Research

Managing PR Research, Data-Driven Media Relations

Broadcast Measurements, and Advertising Research

Filters

Exam 6: Data-Driven PR for Nonprofit Organizations, and Looking Ahead in PR Research

Discuss how the challenges nonprofits face can impact data collection.

Write an analysis of the Big Valley study of unicorns and earned media. How would you approach the question of the value of earned social media? Is gather¬ing data from three sources valid? How would you go about checking for internal and external validity?

How might Brandi Bufford's story have turned out differently had she not modified the data collection system?

Describe how and what data is used for in nonprofits, and how it can significantly impact PR.

How is data collection in nonprofits different from that of for-profit organizations?

Perspective on Public Relations Research, Truth and the Researchers Attitude

Starting to Apply Statistics, and Quantitative Analysis

Categorial/Qualitative Analysis

Online and Social Media Measurements, Ethics in Research

Managing PR Research, Data-Driven Media Relations

Broadcast Measurements, and Advertising Research

Filters