Question 1

Which type of innovation introduces "new to the world" products?

Accepted Answer

A)  social innovations 
B)  discontinuous innovations 
C)  disruptive innovations 
D)  continuous innovations 
A)  social innovations 
B)  discontinuous innovations 
C)  disruptive innovations 
D)  continuous innovations B

Question 2

Which type of positioning, in the maturity stage of the product life cycle, associates a product with a different category?

Accepted Answer

A)  reverse positioning 
B)  differentiated positioning 
C)  breakaway positioning 
D)  stealth positioning 
A)  reverse positioning 
B)  differentiated positioning 
C)  breakaway positioning 
D)  stealth positioning C

Question 3

Intangible products exist in the synchronous moments of ______.

Accepted Answer

A)  experiences and ideas 
B)  production and consumption 
C)  development and enhancement 
D)  connectivity and capabilities 
A)  experiences and ideas 
B)  production and consumption 
C)  development and enhancement 
D)  connectivity and capabilities B

Question 4

What does the design-to-cost component of strategic product value management safeguard?

Accepted Answer

A)  brand equity and margins 
B)  margins and profitability 
C)  primary demand and brand equity 
D)  profitability and primary demand 
A)  brand equity and margins 
B)  margins and profitability 
C)  primary demand and brand equity 
D)  profitability and primary demand

Question 5

Which of the following is not a factor that drives product adoption?

Accepted Answer

A)  compatibility 
B)  observability 
C)  trialability 
D)  complexity 
A)  compatibility 
B)  observability 
C)  trialability 
D)  complexity

Question 6

What motivates innovators and early adopters to be among the first to acquire an innovation?

Accepted Answer

A)  product scarcity 
B)  social proof 
C)  media hype 
D)  decreased risk 
A)  product scarcity 
B)  social proof 
C)  media hype 
D)  decreased risk

Question 7

Which adopter category represents the smallest percentage of the population?

Accepted Answer

A)  early adopters 
B)  early majority 
C)  innovators 
D)  laggards 
A)  early adopters 
B)  early majority 
C)  innovators 
D)  laggards

Question 8

All of the following are SaaS Services EXCEPT ______.

Accepted Answer

A)  DropBox 
B)  Zoom 
C)  Uber 
D)  Google apps 
A)  DropBox 
B)  Zoom 
C)  Uber 
D)  Google apps

Question 9

Which stage of the product life cycle will experience increased sales and new competition?

Accepted Answer

A)  introduction phase 
B)  growth stage 
C)  maturity stage 
D)  decline 
A)  introduction phase 
B)  growth stage 
C)  maturity stage 
D)  decline

Question 10

Which of the following is a useful tool to identify a core product?

Accepted Answer

A)  Bain's Elements of Value 
B)  Forrester's Empowered Customer Segmentation Framework 
C)  Jobs-To-Be-Done Theory 
D)  Porter's Five Forces Model 
A)  Bain's Elements of Value 
B)  Forrester's Empowered Customer Segmentation Framework 
C)  Jobs-To-Be-Done Theory 
D)  Porter's Five Forces Model

Question 11

Which of the following products are not considered substitutable?

Accepted Answer

A)  shopping products 
B)  specialty products 
C)  convenience products 
D)  unsought products 
A)  shopping products 
B)  specialty products 
C)  convenience products 
D)  unsought products

Question 12

Which one of the following is NOT a characteristic of the scrum method?

Accepted Answer

A)  incremental improvements to existing products 
B)  complex problem solving through creative and adaptive teamwork 
C)  lean development 
D)  Kanban 
A)  incremental improvements to existing products 
B)  complex problem solving through creative and adaptive teamwork 
C)  lean development 
D)  Kanban

Question 13

Product development can be valuable in all of the following circumstances EXCEPT when ______.

Accepted Answer

A)  customers develop brand loyalty 
B)  flagship products are successful 
C)  market trends change 
D)  localities demand specific tastes 
A)  customers develop brand loyalty 
B)  flagship products are successful 
C)  market trends change 
D)  localities demand specific tastes

Question 14

Which company does not market product ecosystems?

Accepted Answer

A)  Facebook 
B)  Apple 
C)  Amazon 
D)  Dell 
A)  Facebook 
B)  Apple 
C)  Amazon 
D)  Dell

Question 15

What does the design-to-value process use to ensure objectivity?

Accepted Answer

A)  product research data, competitive intelligence, and cost analysis 
B)  consumer research data, artificial intelligence, and statistical analysis 
C)  product research data, artificial intelligence, and statistical analysis 
D)  customer research data, competitive intelligence, and cost analysis 
A)  product research data, competitive intelligence, and cost analysis 
B)  consumer research data, artificial intelligence, and statistical analysis 
C)  product research data, artificial intelligence, and statistical analysis 
D)  customer research data, competitive intelligence, and cost analysis

Which type of innovation introduces "new to the world" products?

Which type of positioning, in the maturity stage of the product life cycle, associates a product with a different category?

Intangible products exist in the synchronous moments of ______.

What does the design-to-cost component of strategic product value management safeguard?

Which of the following is not a factor that drives product adoption?

What motivates innovators and early adopters to be among the first to acquire an innovation?

Which adopter category represents the smallest percentage of the population?

All of the following are SaaS Services EXCEPT ______.

Which stage of the product life cycle will experience increased sales and new competition?

Which of the following is a useful tool to identify a core product?

Which of the following products are not considered substitutable?

Which one of the following is NOT a characteristic of the scrum method?

Product development can be valuable in all of the following circumstances EXCEPT when ______.

Which company does not market product ecosystems?

What does the design-to-value process use to ensure objectivity?

Understanding Marketing

Understanding Buyers

Segmentation, Targeting, and Positioning

Marketing Research and Analysis

Marketing Strategy

Offering Value: Price

Distributing Value: Place

Communicating Value: Promotion

Extending Value: People, Process, and Presence in the Customer Experience

Maintaining Value Through Branding and Brand Management

Managing Value: Analytics and Marketing Value Management Systems

Filters

Exam 6: Creating Value: Products and Services

Which type of innovation introduces "new to the world" products?

Which type of positioning, in the maturity stage of the product life cycle, associates a product with a different category?

Intangible products exist in the synchronous moments of ______.

What does the design-to-cost component of strategic product value management safeguard?

Which of the following is not a factor that drives product adoption?

What motivates innovators and early adopters to be among the first to acquire an innovation?

Which adopter category represents the smallest percentage of the population?

All of the following are SaaS Services EXCEPT ______.

Which stage of the product life cycle will experience increased sales and new competition?

Which of the following is a useful tool to identify a core product?

Which of the following products are not considered substitutable?

Which one of the following is NOT a characteristic of the scrum method?

Product development can be valuable in all of the following circumstances EXCEPT when ______.

Which company does not market product ecosystems?

What does the design-to-value process use to ensure objectivity?

Understanding Marketing

Understanding Buyers

Segmentation, Targeting, and Positioning

Marketing Research and Analysis

Marketing Strategy

Offering Value: Price

Distributing Value: Place

Communicating Value: Promotion

Extending Value: People, Process, and Presence in the Customer Experience

Maintaining Value Through Branding and Brand Management

Managing Value: Analytics and Marketing Value Management Systems

Filters