Question 1

Which of these leadership styles appeal to the moral values and aspirations of employees and other business partners?

Accepted Answer

A)  Transactional leaders 
B)  Inclusive leaders 
C)  Transformational leaders 
D)  Situational leaders 
E)  Participative leaders 
A)  Transactional leaders 
B)  Inclusive leaders 
C)  Transformational leaders 
D)  Situational leaders 
E)  Participative leaders C

Question 2

The vision, mission and values of an organization represents the

Accepted Answer

A)  Foundational stage 
B)  Implementation stage 
C)  Conceptual stage 
D)  Planning stage 
E)  Application stage 
A)  Foundational stage 
B)  Implementation stage 
C)  Conceptual stage 
D)  Planning stage 
E)  Application stage A

Question 3

Which of the following is a problem of the inside-out approach?

Accepted Answer

A)  The full spectrum of stakeholders' perspectives is not represented 
B)  There is no vision and mission for the organization 
C)  Women are not adequately represented at the highest levels of management 
D)  a and c of the above 
E)  b and c of the above 
A)  The full spectrum of stakeholders' perspectives is not represented 
B)  There is no vision and mission for the organization 
C)  Women are not adequately represented at the highest levels of management 
D)  a and c of the above 
E)  b and c of the above D

Question 4

What are the attributes of strategic objectives?

Accepted Answer

A)  Prioritize the direction an entity is going in 
B)  Are formulated to negate a problem or problems identified in the strategy formulation process 
C)  Typically have a time frame of three to five years 
D)  a and b are the only attributes 
E)  a, b, and c are all attributes 
A)  Prioritize the direction an entity is going in 
B)  Are formulated to negate a problem or problems identified in the strategy formulation process 
C)  Typically have a time frame of three to five years 
D)  a and b are the only attributes 
E)  a, b, and c are all attributes

Question 5

Strategies cannot be applied generally but must be formulated within the context of the specific institution.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following are attributes of strategy?

Accepted Answer

A)  It helps organizations compete in the marketplace 
B)  It is planned and deliberate 
C)  It helps organizations survive in the marketplace 
D)  None of the above 
E)  All of the above 
A)  It helps organizations compete in the marketplace 
B)  It is planned and deliberate 
C)  It helps organizations survive in the marketplace 
D)  None of the above 
E)  All of the above

Question 7

What is the kind of communication called that has as its goal disruption of rules and norms of communication?

Accepted Answer

A)  Linear communication 
B)  Transmission communication 
C)  Guerrilla communication 
D)  Reactive communication 
E)  Spontaneous communication 
A)  Linear communication 
B)  Transmission communication 
C)  Guerrilla communication 
D)  Reactive communication 
E)  Spontaneous communication

Question 8

Which one of the following communication models is associated with emergent strategy?

Accepted Answer

A)  The Transmission Model of Communication 
B)  The Constitutive Model of Communication 
C)  The Interpersonal Model of Communication 
D)  The Ritualistic Model of Communication 
E)  The Co-creation Model of Communication 
A)  The Transmission Model of Communication 
B)  The Constitutive Model of Communication 
C)  The Interpersonal Model of Communication 
D)  The Ritualistic Model of Communication 
E)  The Co-creation Model of Communication

Question 9

How does one determine the success of a strategic communication campaign?

Accepted Answer

A)  How big the budget is 
B)  What human resources you have available 
C)  The number of media tactics you used 
D)  Results that can be measured and compared to previous results and research 
E)  How quickly you can execute it 
A)  How big the budget is 
B)  What human resources you have available 
C)  The number of media tactics you used 
D)  Results that can be measured and compared to previous results and research 
E)  How quickly you can execute it

Question 10

A vision statement

Accepted Answer

A)  Is aspirational and future oriented 
B)  Focuses on what the entity does 
C)  Identifies the problems an entity faces 
D)  Expresses the weaknesses of an entity 
E)  Describes the external environment of an entity 
A)  Is aspirational and future oriented 
B)  Focuses on what the entity does 
C)  Identifies the problems an entity faces 
D)  Expresses the weaknesses of an entity 
E)  Describes the external environment of an entity

Which of these leadership styles appeal to the moral values and aspirations of employees and other business partners?

The vision, mission and values of an organization represents the

Which of the following is a problem of the inside-out approach?

What are the attributes of strategic objectives?

Strategies cannot be applied generally but must be formulated within the context of the specific institution.

Which of the following are attributes of strategy?

What is the kind of communication called that has as its goal disruption of rules and norms of communication?

Which one of the following communication models is associated with emergent strategy?

How does one determine the success of a strategic communication campaign?

A vision statement

Introduction to the Theory of Strategic Communication

Careers in Strategic Communication

The Three Management Levels of Strategic Communication

Ethics and Societal Issues in Strategic Communication

Research

Strategic Communication Planning

Stakeholders

Message Tactics

Traditional Media

Evolving Media

Strategic Communication Campaigns

Strategic Communication Campaigns

Filters

Exam 3: The Concept of Strategy

Which of these leadership styles appeal to the moral values and aspirations of employees and other business partners?

The vision, mission and values of an organization represents the

Which of the following is a problem of the inside-out approach?

What are the attributes of strategic objectives?

Strategies cannot be applied generally but must be formulated within the context of the specific institution.

Which of the following are attributes of strategy?

What is the kind of communication called that has as its goal disruption of rules and norms of communication?

Which one of the following communication models is associated with emergent strategy?

How does one determine the success of a strategic communication campaign?

A vision statement

Introduction to the Theory of Strategic Communication

Careers in Strategic Communication

The Three Management Levels of Strategic Communication

Ethics and Societal Issues in Strategic Communication

Research

Strategic Communication Planning

Stakeholders

Message Tactics

Traditional Media

Evolving Media

Strategic Communication Campaigns

Strategic Communication Campaigns

Filters