Exam 7: Strategic Communication Planning

The document that sets the stage for planning by collecting all of the important information about the brand, organization, competition and customer in one place is called a

Objectives that create awareness, recall, recognition or understanding are called

"To increase brand awareness by 25% among women 25-49 after the campaign versus pre-campaign levels" would most likely be a

A SMART marketing objective will

In a SWOT analysis, strengths and weakness are __________ and opportunities and threats are ___________ to the organization.

Which one of the following strategic communication tools is carried on the mass media and paid for by an identified sponsor?

In a SWOT analysis competitive advantages of the company are considered