Exam 8: Stakeholders

Describing the distribution of a population with respect to characteristics such as age, sex, income, education and occupation is known as:

Every morning at about 10:30, Ted has a snack. From all the possible foods he could snack on, Ted always chooses from either a chocolate-covered glazed doughnut, a cheese Danish, or a bagel with fruit-flavored cream cheese. He only considers these three options when choosing his mid-morning snack. For Ted, the doughnut, the Danish, and the bagel are a/an:

Oral B developed a new indicator toothbrush that reminds consumers when they need to replace their old worn brushes. This strategy is focused at which stage of the consumer decision-making process?

Breaking potential customers into groups based on the fact that they have similar needs or behaviors that are likely to cause them to respond similarly to marketing actions is:

Last week Beth paid $159.00 for a pair of binoculars at an exclusive high-tech store and believed she had gotten a bargain. This week she found the identical binoculars at SportsMart, a discount store, for $119.00. She is likely to experience:

Which of the following is an example of internal stakeholders?

Traditionally marketers have tried to break down total markets into relevant groups for their marketing efforts, but the recent trend for strategic communicators is to start with individual customers and try to group them into like-behaving units. The traditional process is known as __________ and the new process is known as ________________.

Locating billboards for cigarettes and alcohol in predominately African-American inner city neighborhoods might be an example of which segmentation strategy?