Question 1

The deterministic record linkage method:

Accepted Answer

A) Uses probabilities to determine whether a pair of records refers to the same individual 
B) Links pairs of records on the basis of whether they match or agree on certain variables 
C) Is the oldest, most time-consuming method of identifying a pair of records 
D) Creates and assigns a unique sequence number to facilitate linkage splitting 
E) Is the best approach to improving address quality 
A) Uses probabilities to determine whether a pair of records refers to the same individual 
B) Links pairs of records on the basis of whether they match or agree on certain variables 
C) Is the oldest, most time-consuming method of identifying a pair of records 
D) Creates and assigns a unique sequence number to facilitate linkage splitting 
E) Is the best approach to improving address quality B

Question 2

Plant square footage is an example of a variable that may appear in a:

Accepted Answer

A) Data enhancement table 
B) Business rule priority table 
C) This information would never be input to a CDI process 
D) A suppression table 
E) Consumer rule priority table 
A) Data enhancement table 
B) Business rule priority table 
C) This information would never be input to a CDI process 
D) A suppression table 
E) Consumer rule priority table E

Question 3

Adding a secondary address line to linkage information would occur in:

Accepted Answer

A) Suppression processing 
B) Business rule priority table creation 
C) Consolidation 
D) Address standardization 
E) Postal processing 
A) Suppression processing 
B) Business rule priority table creation 
C) Consolidation 
D) Address standardization 
E) Postal processing D

Question 4

It is better to have inconsistent data than inaccurate data.

Accepted Answer

A) True 
 B)False

Question 5

A manufacturer should ensure that its dealers POS system is included in its ___ process.

Accepted Answer

A) Postal 
B) Touch point identification 
C) Enhancement 
D) Suppression 
E) Linkage separation 
A) Postal 
B) Touch point identification 
C) Enhancement 
D) Suppression 
E) Linkage separation

Question 6

Which of the following scenarios is the least desirable?

Accepted Answer

A) Data is processed quickly, but there are inconsistent accuracy problems. 
B) Data is processed quickly, but there are consistent accuracy problems. 
C) Data is processed slowly, but there are consistent accuracy problems. 
D) Data is processed consistently and accurately. 
E) Data is rarely processed within the same time frame but is always consistent and accurate. 
A) Data is processed quickly, but there are inconsistent accuracy problems. 
B) Data is processed quickly, but there are consistent accuracy problems. 
C) Data is processed slowly, but there are consistent accuracy problems. 
D) Data is processed consistently and accurately. 
E) Data is rarely processed within the same time frame but is always consistent and accurate.

Question 7

Individuals with the same last name and different addresses may be defined as one household.

Accepted Answer

A) True 
 B)False

Question 8

Data latency can be demonstrated by a late evening telephone solicitation to a person who opted out of solicitations on the same company's web site several days before the call.

Accepted Answer

A) True 
 B)False

Question 9

At the very least, linkage information and non-linkage information contain what common variable?

Accepted Answer

A) Customer name 
B) Sequence # 
C) Customer zip code 
D) Purchased product # 
E) Phone # 
A) Customer name 
B) Sequence # 
C) Customer zip code 
D) Purchased product # 
E) Phone #

Question 10

Address correction software can be used in a batch or real-time environment.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following CDI step sequences is incorrect?

Accepted Answer

A) Common format, separate linkage data, standardize 
B) Enhancement, suppression, consolidation 
C) Touch point identification, collection definition, collection rules 
D) Postal, suppression, enhancement 
E) Linkage identification, enhancement, suppression 
A) Common format, separate linkage data, standardize 
B) Enhancement, suppression, consolidation 
C) Touch point identification, collection definition, collection rules 
D) Postal, suppression, enhancement 
E) Linkage identification, enhancement, suppression

Question 12

Linkage information components would probably include:

Accepted Answer

A) Number of children 
B) Product purchase date 
C) Sequence # 
D) Gender code 
E) Brand preference 
A) Number of children 
B) Product purchase date 
C) Sequence # 
D) Gender code 
E) Brand preference

Question 13

Which of the following is the most correct?

Accepted Answer

A) Software always requires data input from different sources to be in the same format. 
B) Some software does not require data input from different sources to be in the same format. 
C) Common formats ensure data accuracy. 
D) Common formats are required for data security. 
E) Common formats ensure data integrity. 
A) Software always requires data input from different sources to be in the same format. 
B) Some software does not require data input from different sources to be in the same format. 
C) Common formats ensure data accuracy. 
D) Common formats are required for data security. 
E) Common formats ensure data integrity.

Question 14

Postal Processing:

Accepted Answer

A) Ensures optimal delivery 
B) Provides a new address for a person who moved 
C) Can be used to process business addresses 
D) Helps support the CRM effort 
E) All of the above 
A) Ensures optimal delivery 
B) Provides a new address for a person who moved 
C) Can be used to process business addresses 
D) Helps support the CRM effort 
E) All of the above

Question 15

Kiosks, inbound telemarketing calls, and a fax can be considered touch points.

Accepted Answer

A) True 
 B)False

Question 16

A company that now allows its customer to provide it with their demographic information over the Web in addition to over the telephone needs to verify that its
 ____ process has been updated.

Accepted Answer

A) Collection rules 
B) Postal 
C) Enhancement 
D) Data consolidation 
E) Suppression 
A) Collection rules 
B) Postal 
C) Enhancement 
D) Data consolidation 
E) Suppression

Question 17

Data priority tables are not critical to the data collection process, and if needed can be added after data collection has started.

Accepted Answer

A) True 
 B)False

Question 18

Identifying all areas of customer interaction is called:

Accepted Answer

A) Data collection definition 
B) Methodology to manage data input process after collection 
C) Touch point identification 
D) Data consolidation 
E) Linkage identification 
A) Data collection definition 
B) Methodology to manage data input process after collection 
C) Touch point identification 
D) Data consolidation 
E) Linkage identification

Question 19

Individuals living at the same address with the same last name will be assigned the:

Accepted Answer

A) Same individual identification and different household identification 
B) Same individual identification and same household identification 
C) Different individual identification and different household identification 
D) Different individual identification and same household identification 
E) Same household identification but no individual identification because they have the same last name 
A) Same individual identification and different household identification 
B) Same individual identification and same household identification 
C) Different individual identification and different household identification 
D) Different individual identification and same household identification 
E) Same household identification but no individual identification because they have the same last name

Question 20

Every year approximately ____ of the US population changes their street address.

Accepted Answer

A) 10 to 15 percent 
B) 5 percent 
C) 47 percent 
D) 18 to 20 percent 
E) 25 percent 
A) 10 to 15 percent 
B) 5 percent 
C) 47 percent 
D) 18 to 20 percent 
E) 25 percent

The deterministic record linkage method:

Plant square footage is an example of a variable that may appear in a:

Adding a secondary address line to linkage information would occur in:

It is better to have inconsistent data than inaccurate data.

A manufacturer should ensure that its dealers POS system is included in its ___ process.

Which of the following scenarios is the least desirable?

Individuals with the same last name and different addresses may be defined as one household.

Data latency can be demonstrated by a late evening telephone solicitation to a person who opted out of solicitations on the same company's web site several days before the call.

At the very least, linkage information and non-linkage information contain what common variable?

Address correction software can be used in a batch or real-time environment.

Which of the following CDI step sequences is incorrect?

Linkage information components would probably include:

Which of the following is the most correct?

Postal Processing:

Kiosks, inbound telemarketing calls, and a fax can be considered touch points.

A company that now allows its customer to provide it with their demographic information over the Web in addition to over the telephone needs to verify that its ____ process has been updated.

Data priority tables are not critical to the data collection process, and if needed can be added after data collection has started.

Identifying all areas of customer interaction is called:

Individuals living at the same address with the same last name will be assigned the:

Every year approximately ____ of the US population changes their street address.

Introduction to Customer Relationship Management

The History and Development of CRM

Relationship Marketing and CRM

Organization and CRM

Technology and Data Platforms

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

Filters

Exam 5: CRM and Data Management

The deterministic record linkage method:

Plant square footage is an example of a variable that may appear in a:

Adding a secondary address line to linkage information would occur in:

It is better to have inconsistent data than inaccurate data.

A manufacturer should ensure that its dealers POS system is included in its ___ process.

Which of the following scenarios is the least desirable?

Individuals with the same last name and different addresses may be defined as one household.

Data latency can be demonstrated by a late evening telephone solicitation to a person who opted out of solicitations on the same company's web site several days before the call.

At the very least, linkage information and non-linkage information contain what common variable?

Address correction software can be used in a batch or real-time environment.

Which of the following CDI step sequences is incorrect?

Linkage information components would probably include:

Which of the following is the most correct?

Postal Processing:

Kiosks, inbound telemarketing calls, and a fax can be considered touch points.

A company that now allows its customer to provide it with their demographic information over the Web in addition to over the telephone needs to verify that its ____ process has been updated.

Data priority tables are not critical to the data collection process, and if needed can be added after data collection has started.

Identifying all areas of customer interaction is called:

Individuals living at the same address with the same last name will be assigned the:

Every year approximately ____ of the US population changes their street address.

Introduction to Customer Relationship Management

The History and Development of CRM

Relationship Marketing and CRM

Organization and CRM

Technology and Data Platforms

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

Filters