Exam 7: Database and Customer Data Development

RFM is dependent on the use of ___ variable (s)

Product usage rate is an example of a _____ variable.

RFM is a (an) _____ technique.

RFM is a _____ technique.

Decision trees are structured like a tree, where leaves represent classifications and branches represent conjunctions of features that lead to these classifications.

It is extremely hard, if not impossible, for a small business to perform data mining.

Data mining has many benefits, but the ability to create new differentiation strategies is not one of them.

Organizations in the financial services industry are very proficient in data mining techniques.

Data mining helps answers all of the following questions except ____.

____ is not a statistical method.

______ is not a challenge to data mining.

Identifying transaction buyers is a (an) ____ function.

Fuzzy logic is not a data mining method.

A major data mining challenge is organizational obstacles to attaining the data necessary for analysis.

____ is not a data mining activity.

Regression analysis and correlation are statistic methods that can be used as part of a data mining process.

Most data mining efforts use a data mart as their source for data and information.

Cluster analysis would not include _____ as a variable category.

The best industry example of dynamic CRM is the

Recently the term "dashboard" is used to describe a (an) ______.