Question 1

At the very least organizations should have

Accepted Answer

A) Data preparation and data mart 
B) A data warehouse and data mart 
C) A data warehouse and operational data store 
D) Data preparation and operational data store 
E) A data mart and an operational data store 
A) Data preparation and data mart 
B) A data warehouse and data mart 
C) A data warehouse and operational data store 
D) Data preparation and operational data store 
E) A data mart and an operational data store D

Question 2

Data preparation can be performed in both a batch and an online environment.

Accepted Answer

A) True 
 B)False  True

Question 3

A Radio Frequency Identification application would most likely interface with a (an)

Accepted Answer

A) Operational Data Store 
B) Data warehouse 
C) Data mart 
D) Computer telephony 
E) Decision support system 
A) Operational Data Store 
B) Data warehouse 
C) Data mart 
D) Computer telephony 
E) Decision support system A

Question 4

Marketers analyzing customer transactions with multiple iterations looking for different patterns would most likely be accessing a (an)

Accepted Answer

A) History table 
B) Data mart 
C) List 
D) Data warehouse 
E) Operational data store 
A) History table 
B) Data mart 
C) List 
D) Data warehouse 
E) Operational data store

Question 5

An operational data store is designed for quick read/write access on demand.

Accepted Answer

A) True 
 B)False

Question 6

The evolution of marketing and technology has happened across ____ phases.

Accepted Answer

A) Mass communication, direct mail, database marketing 
B) Advertising, direct mail, Internet marketing 
C) Mass communication, database marketing, integrated marketing 
D) Database marketing, integrated marketing, direct response 
E) Database marketing, integrated marketing, Internet marketing 
A) Mass communication, direct mail, database marketing 
B) Advertising, direct mail, Internet marketing 
C) Mass communication, database marketing, integrated marketing 
D) Database marketing, integrated marketing, direct response 
E) Database marketing, integrated marketing, Internet marketing

Question 7

A database repository designed to hold all relevant customer and prospect information is a (an)

Accepted Answer

A) Data mart 
B) Operational data store 
C) Data warehouse 
D) Reference database 
E) Web site database 
A) Data mart 
B) Operational data store 
C) Data warehouse 
D) Reference database 
E) Web site database

Question 8

A data mart would usually be accessed by:

Accepted Answer

A) Campaign management software 
B) Spreadsheet software 
C) Statistical software 
D) Data mining software 
E) All of the above 
A) Campaign management software 
B) Spreadsheet software 
C) Statistical software 
D) Data mining software 
E) All of the above

Question 9

Data preparation is required in a database marketing environment.

Accepted Answer

A) True 
 B)False

Question 10

The chances are good that LTV is more accurate in an integrated marketing
 environment versus a database marketing environment.

Accepted Answer

A) True 
 B)False

Question 11

Channel enhancement, customer dialogue and segmentation, LTV, and word of mouth-calculation are optimized in a (an)

Accepted Answer

A) Integrated marketing environment 
B) Customer interaction environment 
C) Mass communication environment 
D) Internet marketing environment 
E) Direct Marketing environment 
A) Integrated marketing environment 
B) Customer interaction environment 
C) Mass communication environment 
D) Internet marketing environment 
E) Direct Marketing environment

Question 12

Enterprise resource planning would be found in a (an)

Accepted Answer

A) Analytical environment 
B) Operational environment 
C) Collaborative environment 
D) None of the above 
E) All of the above 
A) Analytical environment 
B) Operational environment 
C) Collaborative environment 
D) None of the above 
E) All of the above

Question 13

A POS transaction would probably update databases in the following sequence

Accepted Answer

A) Data mart, operational data store, data warehouse 
B) Operational data store, data warehouse, data mart 
C) Data mart, data warehouse, operational data store 
D) Data mart, operational data store, data warehouse. 
E) Data warehouse, data mart, operational data store. 
A) Data mart, operational data store, data warehouse 
B) Operational data store, data warehouse, data mart 
C) Data mart, data warehouse, operational data store 
D) Data mart, operational data store, data warehouse. 
E) Data warehouse, data mart, operational data store.

Question 14

The major components that comprise an integrated marketing environment are

Accepted Answer

A) Collaborative and operational 
B) Operational and analytical 
C) Collaborative, analytical, and operational 
D) Collaborative and analytical 
E) Collaborative, analytical, and direct marketing 
A) Collaborative and operational 
B) Operational and analytical 
C) Collaborative, analytical, and operational 
D) Collaborative and analytical 
E) Collaborative, analytical, and direct marketing

Question 15

Real-time and online processing capabilities cannot be present in a database
 marketing environment.

Accepted Answer

A) True 
 B)False

Question 16

List rental is a good alternative to CRM.

Accepted Answer

A) True 
 B)False

Question 17

Fax, web sites, phone, POS, and kiosks are characteristics of a

Accepted Answer

A) All of the above 
B) Collaborative environment 
C) Operational environment 
D) Analytical environment 
E) None of the above 
A) All of the above 
B) Collaborative environment 
C) Operational environment 
D) Analytical environment 
E) None of the above

Question 18

A logical data model is a blueprint to be used in the creation of a physical database.

Accepted Answer

A) True 
 B)False

Question 19

An operational data store database is updated with data from a

Accepted Answer

A) Data preparation process 
B) Data warehouse 
C) Data mart 
D) Reference database 
E) None of the above 
A) Data preparation process 
B) Data warehouse 
C) Data mart 
D) Reference database 
E) None of the above

Question 20

Data mining activity would be found in a (an)

Accepted Answer

A) Operational environment 
B) Collaborative environment 
C) Analytical environment 
D) None of the above 
E) All of the above 
A) Operational environment 
B) Collaborative environment 
C) Analytical environment 
D) None of the above 
E) All of the above

At the very least organizations should have

Data preparation can be performed in both a batch and an online environment.

A Radio Frequency Identification application would most likely interface with a (an)

Marketers analyzing customer transactions with multiple iterations looking for different patterns would most likely be accessing a (an)

An operational data store is designed for quick read/write access on demand.

The evolution of marketing and technology has happened across ____ phases.

A database repository designed to hold all relevant customer and prospect information is a (an)

A data mart would usually be accessed by:

Data preparation is required in a database marketing environment.

The chances are good that LTV is more accurate in an integrated marketing environment versus a database marketing environment.

Channel enhancement, customer dialogue and segmentation, LTV, and word of mouth-calculation are optimized in a (an)

Enterprise resource planning would be found in a (an)

A POS transaction would probably update databases in the following sequence

The major components that comprise an integrated marketing environment are

Real-time and online processing capabilities cannot be present in a database marketing environment.

List rental is a good alternative to CRM.

Fax, web sites, phone, POS, and kiosks are characteristics of a

A logical data model is a blueprint to be used in the creation of a physical database.

An operational data store database is updated with data from a

Data mining activity would be found in a (an)

Introduction to Customer Relationship Management

The History and Development of CRM

Relationship Marketing and CRM

Organization and CRM

CRM and Data Management

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

Filters

Exam 6: Technology and Data Platforms

At the very least organizations should have

Data preparation can be performed in both a batch and an online environment.

A Radio Frequency Identification application would most likely interface with a (an)

Marketers analyzing customer transactions with multiple iterations looking for different patterns would most likely be accessing a (an)

An operational data store is designed for quick read/write access on demand.

The evolution of marketing and technology has happened across ____ phases.

A database repository designed to hold all relevant customer and prospect information is a (an)

A data mart would usually be accessed by:

Data preparation is required in a database marketing environment.

The chances are good that LTV is more accurate in an integrated marketing environment versus a database marketing environment.

Channel enhancement, customer dialogue and segmentation, LTV, and word of mouth-calculation are optimized in a (an)

Enterprise resource planning would be found in a (an)

A POS transaction would probably update databases in the following sequence

The major components that comprise an integrated marketing environment are

Real-time and online processing capabilities cannot be present in a database marketing environment.

List rental is a good alternative to CRM.

Fax, web sites, phone, POS, and kiosks are characteristics of a

A logical data model is a blueprint to be used in the creation of a physical database.

An operational data store database is updated with data from a

Data mining activity would be found in a (an)

Introduction to Customer Relationship Management

The History and Development of CRM

Relationship Marketing and CRM

Organization and CRM

CRM and Data Management

Database and Customer Data Development

Business-To-Business CRM

Understanding the Customercompany Profit Chain: Satisfaction, Loyalty, Retention, and Profits

The CRM Strategy Cycle: Acquisition, Retention

Privacy and Ethics Considerations

CRM Program Measurement and Tools

Social Networking and CRM

CRM Trends, Challenges, and Opportunities

Filters