Question 1

A set of key protagonists and factors of a corporate story includes:

Accepted Answer

A) Company's adversaries 
B) Company's supporters 
C) Company agenda 
D) Company location 
A) Company's adversaries 
B) Company's supporters 
C) Company agenda 
D) Company location A, C, D

Question 2

What role do corporate stories often play in first class changes?

Accepted Answer

A) Corporate stories help companies achieve mutual understanding among the participants in the process of change. 
B) Corporate stories support the institutionalization of changes. 
C) Corporate stories help individuals achieve motivation for the implementation of changes to improve work processes. 
D) Corporate stories help with achieving appropriate context to activate creativity. 
A) Corporate stories help companies achieve mutual understanding among the participants in the process of change. 
B) Corporate stories support the institutionalization of changes. 
C) Corporate stories help individuals achieve motivation for the implementation of changes to improve work processes. 
D) Corporate stories help with achieving appropriate context to activate creativity. A

Question 3

Which of the following means are used when a company uses attack strategies as a response to a crisis?

Accepted Answer

A) Apologizing 
B) Blaming 
C) Hiding 
D) Threatening 
A) Apologizing 
B) Blaming 
C) Hiding 
D) Threatening B, D

Question 4

The mortification strategy of responding to a crisis is similar to:

Accepted Answer

A) Hiding strategy 
B) Attack strategy 
C) Fatalistic strategy 
D) Eye-for-an-eye strategy 
A) Hiding strategy 
B) Attack strategy 
C) Fatalistic strategy 
D) Eye-for-an-eye strategy

Question 5

Which of the following communication responses to crisis do companies use if they decide to assume responsibility for the crisis and beg the public for forgiveness?

Accepted Answer

A) Corrective action 
B) Denial 
C) Evasion of responsibility 
D) Mortification 
A) Corrective action 
B) Denial 
C) Evasion of responsibility 
D) Mortification

Question 6

Through storytelling the management can:

Accepted Answer

A) Point out the desired goals of organizational changes 
B) React to poorly implemented changes 
C) Offer answers to questions related to job security 
D) React to unconstructive stories in the organization 
A) Point out the desired goals of organizational changes 
B) React to poorly implemented changes 
C) Offer answers to questions related to job security 
D) React to unconstructive stories in the organization

Question 7

Changes that occur abruptly and include a thorough transformation of the current organizational operations are known as:

Accepted Answer

A) Revolutionary changes 
B) First class changes 
C) Urgent changes 
D) Gradual changes 
A) Revolutionary changes 
B) First class changes 
C) Urgent changes 
D) Gradual changes

A set of key protagonists and factors of a corporate story includes:

What role do corporate stories often play in first class changes?

Which of the following means are used when a company uses attack strategies as a response to a crisis?

The mortification strategy of responding to a crisis is similar to:

Which of the following communication responses to crisis do companies use if they decide to assume responsibility for the crisis and beg the public for forgiveness?

Through storytelling the management can:

Changes that occur abruptly and include a thorough transformation of the current organizational operations are known as:

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

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Exam 7: Storytelling and Issue Management in Times of Change and Crises

A set of key protagonists and factors of a corporate story includes:

What role do corporate stories often play in first class changes?

Which of the following means are used when a company uses attack strategies as a response to a crisis?

The mortification strategy of responding to a crisis is similar to:

Which of the following communication responses to crisis do companies use if they decide to assume responsibility for the crisis and beg the public for forgiveness?

Through storytelling the management can:

Changes that occur abruptly and include a thorough transformation of the current organizational operations are known as:

Corporate Communication Framework

Corporate Identity

Corporate Brand and Branding

Employer Branding

Ethical Branding and Corporate Social Responsibility

Stakeholder Management and Communications

Corporate Communications

Corporate Associations: Identity Traits and Corporate Image

Corporate Associations: Reputation and Trust

Organizational Identification

Organizational Commitment and Social Acceptability

Exploring Disciplines and Concepts in Corporate Communication and Reputation Management

Filters