Exam 9: Fact Sheet and Advisory

"Breaker box" is another term for a/an __.

"Tip sheet" is another term for a/an __.

As public relations director for a school district, the likely format to invite reporters to a news conference to announce the selection of a new superintendent is a __.

Background fact sheets present capsulized bits of background information about an organization or its programs.

Another term for a media alert is a pitch letter.

"Press advisory" is another term for a/an __.

Elements of a fact sheet do NOT include __.

A visual chart showing various elements of a news fact sheet is called a/an __.

An event listing is a brief announcement of upcoming activity for a community calendar.

Details about the content of an upcoming news conference should be included in the media memo inviting reporters to the conference.

Two types of fact sheets are __.

A news fact sheet is a type of media memo.

You are public relations director for a school district. The likely format to invite reporters to interview a new head cook who used to run a restaurant in New York City is a __.

A memo from a public relations writer to an editor or news director announcing an upcoming news conference is a __.

Information stripped down to the bare facts and presented in bullet form is a/an __.

A memo from a public relations writer to an editor or news director suggesting the topic for a feature story is a __.

Ways a public relations practitioner can generate news for a client or organization do NOT include __.