Exam 4: The Writing Process

The specific public selected as the object of a particular communication program is called a/an __.

Consideration of humor or fear appeals would be part of the planning process dealing with objectives.

A listing of the names and contact information of gatekeepers and news organizations is called a/an __.

Interviewing is a form of research.

Publics can be identified by conducting an audit of the organization's environment.

Identification of wants, interests and needs is part of the analysis of publics.

Writers should get client approvals on their first draft before proceeding through the writing process.

The first stage of the public relations writing process is to __.

Security and self-fulfillment are among the motivational characteristics associated with __.

Altruism means that people experience a desire or need to help other people.

The nursing staff is an example of a consumer public for a hospital.

Proofreading generally is easier using a printed copy rather than reading from a computer screen.

A free-association technique for creativity that involves generating many ideas around a single problem is called __.

Explain the difference among revising, polishing and proofreading.

Explain how the Fog Index helps a writer increase readability.

Research indicates that creativity __.

A characteristic of creative people is that they __.

Volunteerism and philanthropy are associated with the human characteristic called ___.

Which of the following is NOT a category of publics based on organizational linkages?

Library resources that refer researchers to specific information sources are called __.