Exam 3: Getting Started

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What is a Likert scale?

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A five- or seven-step scale expressing various degrees of agreement or disagreement with a statement.

Matching Note to students: None of the items below will be used more than once; some may not be used. -The precise meaning of the variables involved in a research study.

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H

Matching Note to students: None of the items below will be used more than once; some may not be used. -Research yielding language-based data than can be summarized.

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G

Matching Note to students: None of the items below will be used more than once; some may not be used. -Research yielding numerical data that can be organized and analyzed.

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What does a researcher mean when he/she speaks of a project's methodology?

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Matching Note to students: None of the items below will be used more than once; some may not be used. -The way one goes about investigating communication phenomena in a research study.

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Why are research questions that are answered either "Yes" or "No" often seen as inadequate?

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Matching Note to students: None of the items below will be used more than once; some may not be used. -A variable that can be both measured and manipulated.

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Matching Note to students: None of the items below will be used more than once; some may not be used. -Similar, consistent results in the measurement of variables in a research study.

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Explain the difference between reliability and validity in the measurement of variables in a research study.

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A systems view looks at the world in what specific way?

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Why do postmodernists believe traditional research practices must be changed?

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Matching Note to students: None of the items below will be used more than once; some may not be used. -Measurement in a research study that gives results that are both true and accurate.

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Matching Note to students: None of the items below will be used more than once; some may not be used. -A five- or seven-step response option expressing various degrees of agreement or disagreement with a declarative statement.

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Matching Note to students: None of the items below will be used more than once; some may not be used. -The item or phenomenon being measured in a research study.

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Matching Note to students: None of the items below will be used more than once; some may not be used. -A way to look at the world in terms of its interrelated and interdependent nature.

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