Exam 8: Text Analysis

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Deconstruction usually involves gathering quantitative data.

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False

Matching Note: No item will be used more than once; some items will not be used. -A postmodern research method for reading or analyzing texts.

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Deconstruction is not commonly used by communication researchers to examine communication conent.

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Matching Note: No item will be used more than once; some items will not be used. -A research method designed to objectively, systematically, and quantitatively examine communication content.

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Matching Note: No item will be used more than once; some items will not be used. -Parts of a communication message with some meaning that is not directly observable but which may sometimes be inferred.

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A researcher can use deconstruction to better understand texts, particularly communication content.

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Content analysis is a new communication research method, dating from about 1990.

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Matching Note: No item will be used more than once; some items will not be used. -The observable components of a communication message.

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Matching Note: No item will be used more than once; some items will not be used. -Two items, usually one positive and one negative, used in discourse to describe certain situations, individuals, or behaviors,

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Content analysis is a research method that objectively and systematically examaines communication content.

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Matching Note: No item will be used more than once; some items will not be used. -A term describing the practice of making sure coding categories do not overlap.

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One advantage of content analysis is that it is easy to do.

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Content analysis is a research method which operates most comfortably within the Mechanical World Paradigm approach to research.

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Matching Note: No item will be used more than once; some items will not be used. -The smallest unit of communication examined by researchers in a content analysis study.

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Matching Note: No item will be used more than once; some items will not be used. -A list of items from which a sample may be drawn.

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Matching Note: No item will be used more than once; some items will not be used. -The act of recording observations about communication content.

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Content analysis projects typically gather quantitative data.

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Content analysis projects must examine all possible content relating to the issue being studied.

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A unit of analysis is the smallest unit of information examined by researchers in a content analysis study.

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Matching Note: No item will be used more than once; some items will not be used. -In content analysis, a term used to describe the degree to which coders agreed in placing content into defined categories.

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