Exam 10: Internet and Social Media Research

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What is post-truth?

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The idea that facts are less important than personal beliefs and feelings in shaping opinions.

Content analysis and survey are popular research methods in Internet and social media research.

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What is the Twitter Firehose?

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A Twitter data gathering tool that captures data in near real time.

What is snowball sampling and how could it be used in Internet or social media research?

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Three particularly important aspects of postmodern culture can influence Internet and social media research. Name and explain any one.

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Buzz research involves asking your friends what they think is popular on the Internet and social media.

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Big Data is the name usually given to the practice of gathering large amounts of data and analyzing that data in order to make decisions about advertising directed at Internet or social media users.

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The Internet was invented by former vice president Al Gore.

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What is the Twitter API?

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Due in part to the Internet and social media, concepts like truth, reality, and identify no longer have single, agreed-upon meanings.

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MySpace was the first social media network.

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List two positive aspects of the Internet.

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Surveys show that Millennials, especially, are significantly more concerned about online privacy than older groups of Internet users.

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What is Social Media Monitoring (SSM)?

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YouTube has a negative reputation and is rarely used in Internet and social media research.

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What was the first social media network?

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Because the Internet can be accessed by anyone with a computer or smartphone, getting informed consent from those who participate in an Internet survey is not necessary.

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Name one privacy concern relating to Internet and social media research.

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List two negative aspects of the Internet.

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Under what conditions should your Internet or social media research proposal be submitted to your institution's IRB?

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