Exam 1: Understanding Branding and Brand Identity

It is one of the Brand Identity structure

Garam Kapde rahein naye jaise is the tagline of ….

It represents the timeless essence of the brand

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples

Which one from the below is not a brand-related characteristic of brand personality.

It can be used to communicate the identity of the brand with a quicker recognition and recall

Dove as a brand has leveraging; strategy Dove soap, Dove shampoo and conditioner, Dove body lotion. In this case Dove is known as ____ brand.

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

____ has proposed the Big Five theory of brand personality.

The importance of branding is

Cadburys Dairy Milk - From children to adult ( kuch meeta ho jay) is an example of

Target market and positioning strategies are like the -------

It is one of the strategies of brand extension

Brand are short hand for …

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

Medimix soap is positioned as herbal soap. It is

Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

Uniformity is the ________