Exam 2: Brand Leveraging and Repositioning: Strategies for Success

Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because

Odomos was promoted initially for Indoor and later for outdoors. This repositioning happened in order to

Brand recall may be tested into two forms : Aided recall

________is a measure of the attachment that a customer has to a brand.

Select the odd one out.

Under powergrid choose the eroding brand

Brand ___________ is when a company changes a brand's status in the marketplace

______ is an arrangement that associates a single product or service with more than one brand name.

The brand manager role first developed by __________ in the mid -1930's.

A brand association is anything "linked" in memory to a brand for example :

Raymonds wish to enter women's formal apparel. This leveraging strategy would be called____.

Which company created baby shampoo for mothers as a part of their repositioning strategy to get new customers

________is a long-term plan for the development of a successful brand in order to achieve specific goals.

Which brand repositioned themselves from a beauty soap to ' Germ Kill" soap ?

_____________ is used when an organization uses one name for all its products:

In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis

Multi product branding strategy is also known as:

Vicks was repositioned from a cold rub to adult rub. This is an example of ________ repositioning

At this stage of the brand analysis process involves analyzing current brand position/promise as well as the history, threats and values of the organization. It is ______ analysis

Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is