Exam 3: Branding and Positioning Strategies

__________is high when the brand is unknown.

In the brand-product matrix all current existing brand are represented in form of rows referred to as:

A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as

The major cause of brands losing their credibility and the identity is due to -------------

I phone - Made in USA is an example of

Fevicol is not known as a brand, but by it positioning as "the strong adhesive". "Fevicol ka Jhood hai. This is a________

Tommy Hilfiger once removed the logo of their shirt to introduce some new design in the market . It is a_____

Brand positioning of Tide - Tide hai tho white hai

The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:

How many positioning strategies are there ?

A brand that showcases a daring, imaginative and high spirited personality.

Kissan Pichkoo, A squeeze bottle for ketchup, Byjus 1-3 years are added functional benefits, the brand is in a position to attract new customers. This is ______ of line extension

Identification of source of product is important to the ________

As per the perceptual Map it is Low in sugar & Low in Calorie is

Choose the brand with a sophisticated personality

Dettol Antiseptic Lotion, Dettol Soap, Dettol Sanitizer, Dettol hand wash are

Brand that promotes itself of having an honest and down-to -earth personality

Which of one of the following is an advantage of brand extension?

As per the perceptual Map it is Cars that are expensive & sporty

_________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.