Exam 5: Marketing Terminologies and Concepts

Companies are exploring the_____________for communicating their advertising message because of its several attractive features and advantages.

________________is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.

New media is very cost-effective when compared to the traditional media and is highly _______.

marketing buzz means means....…………….

___________reflects the sum of the perceived tangible & intangible benefits & costs to customers.

A large amount of ___________advertising is for retailers, local businesses and for promotions.

Tele marketing is a part of ...……………….

The __________is the biggest possible medium and has the quickest and the deepest reach throughout the globe.

____________is a way of describing audience based on factors such as age, gender, education level, town class, income etc.

Selectivity is related to__________________

Testing before launching a product launching a product is known as .…,………….

________________is the acquisition of goods and services by the seller or industrial user for the purpose of resale

Cyber consumers are not_________

Marketing myopia related first paper published in 1960 in the ..........

which is the future of of direct marketing .....…………...

….…….......buy products & _________________use product

select an appropriate definition of want___________________ .

Digital technology is changing the way_______relate to products and markets.

The advertising industry is passing through a transition phase with the emergence of the ______________media.

Inside sales is known as______________