Question 1

Scale in which the respondent directly compares two or more objects and makes choices among them is

Accepted Answer

A) Ranking Scale 
B) Rating Scale 
C) Graphic Scale 
D) None of these 
A) Ranking Scale 
B) Rating Scale 
C) Graphic Scale 
D) None of these

Question 2

Technique in which the respondents and/or the clients communicate and/or observe by use of the internet

Accepted Answer

A) Online Ethnography 
B) Online Interview 
C) Online Questionnaire 
D) Online Focus Group 
A) Online Ethnography 
B) Online Interview 
C) Online Questionnaire 
D) Online Focus Group

Question 3

The university book shop selects 200 of its more than 8000 customers to participate in a study on service quality in the shop. The book Shop has established a ________ for use in its research.

Accepted Answer

A) Population 
B) Field setting 
C) Dependent grouping 
D) Sample 
A) Population 
B) Field setting 
C) Dependent grouping 
D) Sample

Question 4

Original source from which researcher directly collects the data that has not been previously collected

Accepted Answer

A) Primary data 
B) Secondary Data 
C) Tertiary Data 
D) None of these 
A) Primary data 
B) Secondary Data 
C) Tertiary Data 
D) None of these

Scale in which the respondent directly compares two or more objects and makes choices among them is

Technique in which the respondents and/or the clients communicate and/or observe by use of the internet

The university book shop selects 200 of its more than 8000 customers to participate in a study on service quality in the shop. The book Shop has established a ________ for use in its research.

Original source from which researcher directly collects the data that has not been previously collected

Understanding Research and Analysis in Business

Types and Methods of Research in Business

Research Methods and Data Collection Techniques

Fundamentals of Data Processing and Analysis

Research Methodology and Measurement Terminology

Research Methods and Design

Sampling, Measurement Scales, and Validity in Research

Types of Scales and Techniques for Data Analysis and Presentation

Statistics and Research Report Writing

Research and Measurement

Sampling Techniques and Data Analysis

Statistical Analysis and Testing Methods

Filters

Exam 11: Scale Development, Sampling, and Measurement Techniques in Research

Scale in which the respondent directly compares two or more objects and makes choices among them is

Technique in which the respondents and/or the clients communicate and/or observe by use of the internet

The university book shop selects 200 of its more than 8000 customers to participate in a study on service quality in the shop. The book Shop has established a ________ for use in its research.

Original source from which researcher directly collects the data that has not been previously collected

Understanding Research and Analysis in Business

Types and Methods of Research in Business

Research Methods and Data Collection Techniques

Fundamentals of Data Processing and Analysis

Research Methodology and Measurement Terminology

Research Methods and Design

Sampling, Measurement Scales, and Validity in Research

Types of Scales and Techniques for Data Analysis and Presentation

Statistics and Research Report Writing

Research and Measurement

Sampling Techniques and Data Analysis

Statistical Analysis and Testing Methods

Filters