Exam 2: Advertising Terminology and Strategies: Part B

Advertisers seek to give a product a personality that is unique, appealing and appropriate. The personality given is known as,

The avoidance of the use of 'bait and switch' tactics that encourage consumers to change to another brand is a result of:

Copy testing is a specialized field of marketing research that determines an ad's effectiveness among consumers. It is also known as,

Price, _____, _____and Physical distribution are the four main elements in marketing.

The word 'advertising' is originated from;

Identify the theory not considered as theories of advertising;

What are the major advantages of an effective integrated advertising campaign?

Why is 'fear' or 'rational appeal' type advertising used frequently for charities and non-profit organisations?

The total number of a target group from which researchers take samples is called,

Rational appeals are those that use factual presentations to appeal to which part of the audience's attitudes?

Which among them is not a function of advertising;

The form of advertising in which the purchaser pays only when there are measurable results, is;

In ad world electrical goods, often kitchen equipment such as washing machines, fridges, cookers are termed as,

______research is used after the advertising has run and seeks to determine how well consumers remember the advertising message and how persuasive it was.

Advertisements try to discourage young people from using drugs or tobacco or encourage people to adopt safer, healthier lifestyles, are examples of ______ Ads

__________is a relatively new form of advertising medium that blurs conventional distinctions between what constitutes advertising and what constitutes entertainment.

The process in which one idea is allowed to stimulate another without reaching a decision about whether any of the ideas are valid :

Digital convergence enabled to use GPS in advertising schemes; what is GPS?

Personal selling is commonly used for which of the following purposes?

Advertisements from organizations, sending message intended to influence a targeted audience is called,_____________