Exam 5: Advertising: Concepts, Strategies, and Impact

Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)

Which among the following is not a function of ad agency?

Consider the following statements: Statement 1: Print media is the oldest and basic forms of mass communication. Statement 2: Print media can make a faster delivery than broadcast media)

The large volume of advertising in a society is known as ____

It is criticized that advertising causes people to give too much importance to _______

If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?

Colgate is offering scholarships worth one lakh rupees to Indian students. This highlights

Consider the following statements: Statement 1: Two major dimensions of advertising are message creation and message dissemination Statement 2: Message creation is meaningful once the advertisement is created.

Axe body spray ads are examples of _____

Which among the following is the right sequence of copywriting process?

An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?

Advertising is an important source of revenue to ____

Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.

_____ is a self-regulatory voluntary organization of the advertising industry

The content and context of a message contained in an advertisement is called?

Showing the product in a picture as being bigger than it actually is an example of

Benetton „Unhate? ad campaign, featuring world leaders kissing is a case of ____

Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.

Consider the following statements: Statement 1: Media planning refers to series of decision involving delivery of messages to the target audience Statement 2: The central theme of media planning is message dissemination.

Which among the following is not an objective of advertising research?