Question 1

Searching and identifying potential buyers for a product is ___

Accepted Answer

A) Selling 
B) Prospecting 
C) Compelling 
D) Canvasing 
A) Selling 
B) Prospecting 
C) Compelling 
D) Canvasing

Question 2

Which among the following is not an essential of advertising appeal?

Accepted Answer

A) It must be conceptually sound 
B) It must be interesting 
C) It must be economical 
D) It must be complete 
A) It must be conceptually sound 
B) It must be interesting 
C) It must be economical 
D) It must be complete

Question 3

An Ad copy that uses the endorsement of a satisfied customer?

Accepted Answer

A) comparative copy 
B) reminder copy 
C) expository copy 
D) testimonial Ad copy 
A) comparative copy 
B) reminder copy 
C) expository copy 
D) testimonial Ad copy

Question 4

Aishwarya Rai Bachan endorsing L?Oreal is an example of?

Accepted Answer

A) Rational appeal 
B) Beauty appeal 
C) Sex appeal 
D) Emotional appeal 
A) Rational appeal 
B) Beauty appeal 
C) Sex appeal 
D) Emotional appeal

Searching and identifying potential buyers for a product is ___

Which among the following is not an essential of advertising appeal?

An Ad copy that uses the endorsement of a satisfied customer?

Aishwarya Rai Bachan endorsing L?Oreal is an example of?

Marketing and Segmentation

Marketing and International Trade

Marketing and Promotion Mix

Advertising and Promotion

Marketing and Sales Promotion Strategies and Channels

Filters

Exam 5: Advertising: Concepts, Strategies, and Impact

Searching and identifying potential buyers for a product is ___

Which among the following is not an essential of advertising appeal?

An Ad copy that uses the endorsement of a satisfied customer?

Aishwarya Rai Bachan endorsing L?Oreal is an example of?

Marketing and Segmentation

Marketing and International Trade

Marketing and Promotion Mix

Advertising and Promotion

Marketing and Sales Promotion Strategies and Channels

Filters