Exam 7: Segmentation, Target Marketing, and Positioning

When a retail chain sells winter coats, it sends them to different stores at different times of the year. Which of the following approaches to geographic segmentation in the United States does this scenario exemplify?

Social class has declined as a method of segmentation as a result of ________.

Effective positioning is not affected by competitive forces.

In marketing, differentiation is a concept that means ________.

Offering credit cards to high school seniors is an example of ________ segmentation.

Harold buys most of his groceries at Aldi because it has the cheapest groceries even though he has to bring his own bags and bag his own groceries. Aldi demonstrates ________ leadership.

Target marketing is the process by which ________.

A marketing manager using VALS is interested in ________ segmentation.

The ability to get secondary and/or primary data on a market being considered for segmentation relates to which of the following questions about marketing?

American credit card companies would like to offer their services to people in a country in East Africa. However, they are finding it difficult because of language barriers and infrastructure challenges. These issues are related to which of the following questions about market segmentation?

Which of the following would NOT be a good product for using gender segmentation?

At one time, specialized companies catered to markets segmented by race. Today ________.

Business market segmentation is less straightforward than segmentation of consumer markets.

Differentiated target marketing means that a company is ________.

What are perceptual maps? How are they used to reposition a product?

HerboCare, a company that sells herbal soaps, has failed to increase its sales, as consumers could not understand how soaps made by HerboCare were different or better than other herbal soaps available in the market. In this scenario, HerboCare is suffering from the positioning error of ________.

Firms that engage in unethical business practices are always aware of the magnitude of damage being done to their brand.

Demographic segmentation is best described as using characteristics of ________ to segment the market.

________ segmentation is sometimes referred to as segmentation by lifestyle or values.

The region, the density of the population, and the size of the population are various approaches to use in ________.