Question 1

Primary target markets differ from secondary and tertiary target markets by the ________.

Accepted Answer

A)  expected level of ROI derived from the market 
B)  difficulty of attacking the market 
C)  consumers' ability to buy multiple units 
D)  advertising effort needed for the market 
E)  average age of the consumers 
A)  expected level of ROI derived from the market 
B)  difficulty of attacking the market 
C)  consumers' ability to buy multiple units 
D)  advertising effort needed for the market 
E)  average age of the consumers

Question 2

Which of the following criteria for market segmentation is least likely to enable successful segmentation?

Accepted Answer

A)  It should be measurable. 
B)  It should be of sufficient size. 
C)  It should be readily identifiable. 
D)  It should be undifferentiated. 
E)  It should be reachable in terms of communication. 
A)  It should be measurable. 
B)  It should be of sufficient size. 
C)  It should be readily identifiable. 
D)  It should be undifferentiated. 
E)  It should be reachable in terms of communication.

Question 3

Which of the following is one of the basic principles behind segmentation?

Accepted Answer

A)  All customers are alike. 
B)  Subgroups of customers are not similar. 
C)  Subgroups will be smaller and more homogeneous than the overall market. 
D)  Members of a heterogeneous market cannot allow for dividing the market into subgroups. 
E)  In an undifferentiated market, each person has unique needs and wants. 
A)  All customers are alike. 
B)  Subgroups of customers are not similar. 
C)  Subgroups will be smaller and more homogeneous than the overall market. 
D)  Members of a heterogeneous market cannot allow for dividing the market into subgroups. 
E)  In an undifferentiated market, each person has unique needs and wants.

Question 4

A perceptual map is used to compare consumer perceptions of each competitor's delivery against specific paired attributes.

Accepted Answer

A) True 
 B)False

Question 5

What are the questions a marketing manager must answer in order to create effective segmentation?

Accepted Answer

The four questions are:
1. Is the segmen

Question 6

A tertiary target market has reasonable potential but is not suited for development immediately.

Accepted Answer

A) True 
 B)False

Question 7

When a company only hires employees who are competent, reliable, courteous, credible, responsive, and able to communicate clearly, it achieves ________ leadership as a source of differentiation.

Accepted Answer

A)  personnel 
B)  convenience 
C)  image 
D)  price 
E)  service 
A)  personnel 
B)  convenience 
C)  image 
D)  price 
E)  service

Question 8

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.

Accepted Answer

A)  cost of the product and the quality 
B)  way the 4Ps of the marketing mix work with one another 
C)  customer's needs and wants and what the product has to offer 
D)  product and its advertising 
E)  salesperson and the customer at a personal level 
A)  cost of the product and the quality 
B)  way the 4Ps of the marketing mix work with one another 
C)  customer's needs and wants and what the product has to offer 
D)  product and its advertising 
E)  salesperson and the customer at a personal level

Question 9

What are the four consumer market segmentation approaches? Give an example of when you might use each one.

Accepted Answer

@#LAT-DLM& divides consumer groups based on physic

Question 10

Occupation segmentation and income segmentation are essentially the same thing.

Accepted Answer

A) True 
 B)False

Primary target markets differ from secondary and tertiary target markets by the ________.

Which of the following criteria for market segmentation is least likely to enable successful segmentation?

Which of the following is one of the basic principles behind segmentation?

A perceptual map is used to compare consumer perceptions of each competitor's delivery against specific paired attributes.

What are the questions a marketing manager must answer in order to create effective segmentation?

A tertiary target market has reasonable potential but is not suited for development immediately.

When a company only hires employees who are competent, reliable, courteous, credible, responsive, and able to communicate clearly, it achieves ________ leadership as a source of differentiation.

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.

What are the four consumer market segmentation approaches? Give an example of when you might use each one.

Occupation segmentation and income segmentation are essentially the same thing.

Marketing in Today's Business Milieu

Marketing Foundations: Global, Ethical, Sustainable

Elements of Marketing Strategy, Planning, and Competition

Market Research Essentials

CRM, Big Data, and Marketing Analytics

Understand Consumer and Business Markets

Product Strategy and New Product Development

Build the Brand

Service as the Core Offering

Manage Pricing Decisions

Manage Marketing Channels, Logistics, and Supply Chain

Promotion Essentials: Digital and Social Media Marketing

Promotion Essentials: Legacy Approaches

Filters

Exam 7: Segmentation, Target Marketing, and Positioning

Primary target markets differ from secondary and tertiary target markets by the ________.

Which of the following criteria for market segmentation is least likely to enable successful segmentation?

Which of the following is one of the basic principles behind segmentation?

A perceptual map is used to compare consumer perceptions of each competitor's delivery against specific paired attributes.

What are the questions a marketing manager must answer in order to create effective segmentation?

A tertiary target market has reasonable potential but is not suited for development immediately.

When a company only hires employees who are competent, reliable, courteous, credible, responsive, and able to communicate clearly, it achieves ________ leadership as a source of differentiation.

Positioning relies on the communication of one or more sources of value to customers in a way that the customer can easily make the connection between the ________.

What are the four consumer market segmentation approaches? Give an example of when you might use each one.

Occupation segmentation and income segmentation are essentially the same thing.

Marketing in Today's Business Milieu

Marketing Foundations: Global, Ethical, Sustainable

Elements of Marketing Strategy, Planning, and Competition

Market Research Essentials

CRM, Big Data, and Marketing Analytics

Understand Consumer and Business Markets

Product Strategy and New Product Development

Build the Brand

Service as the Core Offering

Manage Pricing Decisions

Manage Marketing Channels, Logistics, and Supply Chain

Promotion Essentials: Digital and Social Media Marketing

Promotion Essentials: Legacy Approaches

Filters