Exam 14: Thinking Critically About the Media

Mass media are defined not by the size of the organizations but by the size of their potential audiences.

When nonprofessional but dedicated writers routinely publish their own news by narrating events, filing eyewitness accounts, and uploading videos of significant stories about major and current events, the writers are known as _____.

Instead of information that can clarify our thinking and help us make decisions, the news is full of events an audience will find most exciting, titillating, shocking, disturbing, frightening, heartwarming, or easy to comprehend and identify with.

Which of the following is an item of high-involvement buying?

What doesn't make the newspapers and the nightly news broadcast usually includes _____.

In the broadcast media, the use of a very small segment of a speaker's comments from a longer and more complex set of comments is called _____.

"Social media" generally refers to Internet sites that allow content to be created and modified collaboratively (e.g., wikis) as well as sites that permit users to share their own text, videos, and photos (e.g., Facebook).

According to research conducted at the University of Pittsburgh School of Medicine in 2015, social media use among young adults was significantly associated with increased depression.

The news media is often criticized because _____.

Media literacy can be defined as _____.

The following is an example of an anxiety ad: "You knock off your reps in record time, score the winning point, and get swarmed by a scrum of hotties who all coo, 'Oh your shirt is so sweaty, I love it!' Not! (We all know hotties hate sweat.) Keep the soft fabric feel you love, ditch the sideline-inducing soak." (Ad for Warrior Performance Cotton clothes)

Soft news focuses on human interest stories of heartache, accomplishment, and perseverance.

While the news media certainly hopes to inform us of daily events, it is constrained by the need to achieve an additional objective, which is to _____.

Ads that employ terms such as "fresh," "natural," or "clean" are using _____.

Every advertisement serves two basic functions, which are _____.

Which of the following is an item of low-involvement buying?

According to the text, the most helpful factor in determining the meaning of a message is its _____.

Young people, including college students, readily admit that advertising influences their purchasing decisions.

Weasel words are words or phrases used in advertising to _____.

News organizations usually avoid devoting their extensive resources to exploring persistent trends, perennial issues, or the root causes and possible solutions of common problems.