Exam 3: Exploratory Data Analysis Using Cognitive Analytics
Exam 1: Introduction to Marketing Analytics35 Questions
Exam 2: Data Management31 Questions
Exam 3: Exploratory Data Analysis Using Cognitive Analytics36 Questions
Exam 4: Data Visualization33 Questions
Exam 5: Regression Analysis36 Questions
Exam 6: Neural Networks39 Questions
Exam 7: Automated Machine Learning40 Questions
Exam 8: Cluster Analysis34 Questions
Exam 9: Market Basket Analysis36 Questions
Exam 10: Natural Language Processing - Text Mining and Sentiment Analysis38 Questions
Exam 11: Social Network Analysis34 Questions
Exam 12: Web Analytics34 Questions
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The presence of outliers in a dataset helps identify anomalies in the data.
(True/False)
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Honda used ________ to respond quickly to challenges faced by customers and to improve quality and productivity.
(Multiple Choice)
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Which of the following cognitive methods is most often used for speech recognition and image identification?
(Multiple Choice)
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Describe how Macy's uses cognitive data analytics to improve their in-store customer engagement.
(Essay)
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Identify a difference between natural language processing (NLP) and computer vision.
(Multiple Choice)
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Customer-generated social media feedback is an example of an internal source of data for companies seeking unique customer insights.
(True/False)
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Which technology makes automated checkouts and driverless cars possible?
(Multiple Choice)
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In the Red Ventures Internet marketing company case study, the ________ variable refers to the time a user was active on the site in milliseconds.
(Multiple Choice)
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Explain with an example how exploratory data analysis can help establish patterns between variables that warrant further examination.
(Essay)
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In the Red Ventures Internet marketing company case study, the variable that refers to the origin of traffic to the online site is ________.
(Multiple Choice)
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Toyota Financial Services used ________ to enable call center representatives to obtain structured and unstructured data about customers.
(Multiple Choice)
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IBM Watson combined high-speed data processing and machine learning to win the quiz show Jeopardy.
(True/False)
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In the Red Ventures Internet marketing company case study, a user session expires when the ________.
(Multiple Choice)
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In the Red Ventures Internet marketing company case study, which of the following variables describes the number of times a user visits a web page but leaves without interacting?
(Multiple Choice)
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1-800-Flowers.com, a computer-automated gift concierge, helps customers find a perfect gift using ________.
(Multiple Choice)
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Identifying the relationship between promotional emails and sales is part of traditional data exploration.
(True/False)
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