Exam 1: Understanding E-Business
Exam 1: Understanding E-Business88 Questions
Exam 2: Defining Your E-Business Idea77 Questions
Exam 3: Creating an E-Business Plan77 Questions
Exam 4: Getting Your E-Business Off the Ground84 Questions
Exam 5: Operating Your E-Business85 Questions
Exam 6: Marketing Your E-Business91 Questions
Exam 7: Taking Advantage of Affiliate Marketing74 Questions
Exam 8: Designing Your Web Site79 Questions
Exam 9: Understanding Web Technologies87 Questions
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Describe five e-business models and give real-world e-business examples that follow each model.
(Essay)
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An e-business that provides access to the Internet for a fee is a(n):
(Multiple Choice)
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Which of the following e-business factors is an advantage for buyers?
(Multiple Choice)
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Tim Berners-Lee based his development of the World Wide Web in part on the concept of hypertext, where text on one page links to text on another page.
(True/False)
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Which of the following e-businesses follows the B2C e-business model?
(Multiple Choice)
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In 1995, the_______________was replaced by high-speed telecommunications backbones operated by commercial network providers and became the Internet as we know it today.
(Short Answer)
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Because information is more difficult to customize, many companies are finding that the information portion of their products or services is becoming a smaller part of the total value they offer customers.
(True/False)
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Internet and Web technologies improve communication and transaction speed at each link in an e-business's_______________.
(Short Answer)
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An e-business that operates a virtual mall is following the B2V e-business model.
(True/False)
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Because of the direct linking between buyers and sellers, traditional business intermediaries, such as brick-and-mortar insurance and travel agents, are being threatened by new types of online intermediaries.
(True/False)
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The initial development of e-business began in the 1960s when banks began transferring money to each other by using_______________.
(Short Answer)
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An example of an e-business that follows the C2B e-business model is:
(Multiple Choice)
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Unfamiliar buying processes and concerns about vendor reliability are e-business disadvantages to_______________.
(Short Answer)
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Businesses that conduct their transactions from a physical location are called:
(Multiple Choice)
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Pure-play e-retailers operate both brick-and-mortar stores and online stores.
(True/False)
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A less expensive network alternative to electronic data interchange (EDI) is:
(Multiple Choice)
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eBags and Hometown Favorites are two examples of virtual merchants.
(True/False)
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An example of an e-business that follows the B2B e-business model is:
(Multiple Choice)
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