Exam 2: Defining Your E-Business Idea

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The very successful real-world e-business that exploited low-cost technologies, first-mover advantage, and name identification to become the leader in the C2C auction marketplace is_______________.

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eBay

An entrepreneur should have leadership abilities in order to successfully start, operate, and grow his or her e-business.

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True

The competitive advantage that may occur when an e-business or its products or services become synonymous with generic products or services (for example "Kleenex" and "tissue") is called:

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A

A stress management plan is not important to an entrepreneur who is starting his or her own business.

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The entrepreneurial process is a multistep process that begins with determining entrepreneurial abilities and ends with harvesting a business.

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The network effect is the phenomena in which an e-business continues to operate successfully in the face of rapid growth.

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The rapid pace of change in the global e-business economy has little affect on the way existing e-businesses function.

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An entrepreneur can harvest his or her own business by letting it become a "cash cow," by going public, or by selling the business.

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The_______________enables companies to get their name and products or services in front of more potential customers than ever before.

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Scalability refers to the growing value of e-business to the economy as more and more consumers and businesses conduct business transactions online.

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Low-cost Internet technologies have made it more difficult for many new e-businesses to enter an online marketplace.

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A(n)_______________is someone who assumes the risks associated with starting and running his or her own business.

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Which of the following factors is unique to doing business online?

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The e-business marketspace is characterized by_______________and the need to make business decisions quickly.

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Publishing a Web site is a way to guarantee that a company will successfully expand the market for its products and services.

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The potential for an entrepreneur to expand the market for his or her e-business's products and services is an inherent advantage of doing business online.

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When entrepreneurship takes place inside a large organization, it is sometimes called:

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To successfully start, operate, and grow his or her business, an entrepreneur must be able to_______________others.

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The competitive advantage that occurs because an e-business beats everyone else to the marketplace with specific products or services is called:

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An important leadership trait for a successful entrepreneur is:

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