Exam 10: Global Issues, Music, and MTV
Exam 1: Global Communication: Background46 Questions
Exam 2: Development Research Traditions and Global Communication46 Questions
Exam 3: The Message: The Role of International Organizations44 Questions
Exam 4: Public Diplomacy: New Dimensions and Implications44 Questions
Exam 5: The Medium: Global Technologies and Organizations44 Questions
Exam 6: The Internet: The Evolving Frontier43 Questions
Exam 7: American Multimedia Conglomerates40 Questions
Exam 8: Non-US Stakeholders of Multimedia Conglomerates44 Questions
Exam 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape44 Questions
Exam 10: Global Issues, Music, and MTV42 Questions
Exam 11: CNN: International Role, Impact, and Global Competitors40 Questions
Exam 12: The Role of Global News Agencies40 Questions
Exam 13: Arab Media and the Al Jazeera Effect44 Questions
Exam 14: Media Globalization in Asia44 Questions
Exam 15: The Role of Global Advertising40 Questions
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The US international media presence was weakened significantly when ____.
(Multiple Choice)
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The Sony music group also provides the music for _________ and they have a content deal with YouTube.
(Multiple Choice)
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MTV has become so influential that major Hollywood studios will use MTV as a vehicle to coordinate new film releases.
(True/False)
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Since the end of World War II, US aerospace industries have provided the primary export product. However, by the end of the Cold War the demand for military aircraft had subsided. What is the primary export product now?
(Multiple Choice)
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Marc Anthony is responsible for the rise in the Spanish language music industry.
(True/False)
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Future Internet online music business is estimated to be worth billions of dollars.
(True/False)
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There are no Sony artists played on YouTube due to copyright issues.
(True/False)
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Foreign talent wants to work in New York or Hollywood. This is why the United States has had an international advantage of superior talent.
(True/False)
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Legal and illegal downloading is a major concern of the music industry.
(True/False)
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MTV, the world's largest television network, is broadcast in of the world's TV-viewing households.
(Multiple Choice)
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In order for the United States to become an international broadcaster it must jump on the merger/acquisition bandwagon.
(True/False)
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Non-US countries have done all the following except to slow the proliferation of American Culture, TV, Music, and Films in their home countries.
(Multiple Choice)
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The internet is both the future and the largest threat to music recording studios.
(True/False)
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MTV's broad range of global viewers and listeners and the influence MTV has on them is called :
(Multiple Choice)
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In order to further capitalize on the global youth culture MTV has:
(Multiple Choice)
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In the 1990s, major networks replaced expensive dramas and sitcoms (i.e. Baywatch and Seinfeld) with what type of programs?
(Multiple Choice)
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A growing number of foreign media options have a distinctive Made-in-America flavor.
(True/False)
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Time Warner jointly owned the Columbia House record club (which folded in 2011) with Universal Music Group.
(True/False)
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