Exam 9: Euromedia: Integration and Cultural Diversity in a Changing Media Landscape

Above all, the EU considers the audiovisual industry to be an important part of the economic sector.

The language of the EU Directive is similar to the UNESCO discourse.

What is the ultimate point of GATS?

In a six-week study of six European broadcasters by Robertson, it was found that a surprising amount of the news focused on what?

The majority of Euronews viewers are?

European media policies echo ___________ stances.

Television without Frontiers contends that the majority of the broadcast time in Europe should be earmarked for European products.

The audience and point of view of Euronews slants towards the male population.

The UNESCO Convention on Diversity encourages nation-states to develop their media and cultural products individually in a competitive, go it alone manner.

The EBU is the largest association of national broadcasters in the world.

According to Robertson, European countries such as the United Kingdom, France, and Germany lack the critical mass to compete successfully with American media.

MEDIA Mundus states that, "In the face of current imbalances in flows and exchanges of cultural goods and services at the global level, it is necessary to reinforce international cooperation and solidarity aimed at enabling all countries, especially developing countries and countries in transition, to establish cultural industries that are viable and competitive at national and international level."

Some of the most famous reporters and anchors in Europe come from Euronews.

The notion of a _____________, a hypothetical area between the private realm of the family and the realm of the state, is very influential in European media studies.

Which of the following do some scholars claim to be the result of globalization?

The philosophy of Euronews is to filter and interpret the news in a way that limits sensationalism and serves the public.

Shareholders in Euronews include which of the following?

_______________ is thought by some to be a bottom-up process through which national public spheres move closer until they finally merge into an EPS.

Television without Frontiers was replaced with what directive in 2007?

Euronews is widely known as Europe's answer to ______.