Question 1

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?

Accepted Answer

A)  L'Oreal Cosmetics 
B)  Avon 
C)  Uncle Ben's Rice 
D)  Folgers Coffee 
E)  Brawny Paper Towels 
A)  L'Oreal Cosmetics 
B)  Avon 
C)  Uncle Ben's Rice 
D)  Folgers Coffee 
E)  Brawny Paper Towels

Question 2

Mass media has a significant and long-lasting impact in changing attitudes and opinions in global populations.

Accepted Answer

A) True 
 B)False

Question 3

According to Nancy Snow, public diplomacy is currently:

Accepted Answer

A)  A new subfield of global communications 
B)  Tied to social influence, rhetoric, persuasive communication and international exchange and engagement 
C)  A modern concept ensconced in the ideological struggle of the Vietnam War 
D)  Both A & B 
E)  Both A & C 
A)  A new subfield of global communications 
B)  Tied to social influence, rhetoric, persuasive communication and international exchange and engagement 
C)  A modern concept ensconced in the ideological struggle of the Vietnam War 
D)  Both A & B 
E)  Both A & C

Question 4

James Glassman referred to American diplomacy as a "war of ___________."

Accepted Answer

A)  Images 
B)  Ideas 
C)  Sound bites 
D)  Positioning 
E)  None of the above 
A)  Images 
B)  Ideas 
C)  Sound bites 
D)  Positioning 
E)  None of the above

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?

Mass media has a significant and long-lasting impact in changing attitudes and opinions in global populations.

According to Nancy Snow, public diplomacy is currently:

James Glassman referred to American diplomacy as a "war of ___________."

Global Communication: Background

Development Research Traditions and Global Communication

The Message: The Role of International Organizations

The Medium: Global Technologies and Organizations

The Internet: The Evolving Frontier

American Multimedia Conglomerates

Non-US Stakeholders of Multimedia Conglomerates

Euromedia: Integration and Cultural Diversity in a Changing Media Landscape

Global Issues, Music, and MTV

CNN: International Role, Impact, and Global Competitors

The Role of Global News Agencies

Arab Media and the Al Jazeera Effect

Media Globalization in Asia

The Role of Global Advertising

Filters

Exam 4: Public Diplomacy: New Dimensions and Implications

Charlotte Beers earned her position as Under Secretary in part by selling what product successfully?

Mass media has a significant and long-lasting impact in changing attitudes and opinions in global populations.

According to Nancy Snow, public diplomacy is currently:

James Glassman referred to American diplomacy as a "war of ___________."

Global Communication: Background

Development Research Traditions and Global Communication

The Message: The Role of International Organizations

The Medium: Global Technologies and Organizations

The Internet: The Evolving Frontier

American Multimedia Conglomerates

Non-US Stakeholders of Multimedia Conglomerates

Euromedia: Integration and Cultural Diversity in a Changing Media Landscape

Global Issues, Music, and MTV

CNN: International Role, Impact, and Global Competitors

The Role of Global News Agencies

Arab Media and the Al Jazeera Effect

Media Globalization in Asia

The Role of Global Advertising

Filters