Exam 21: Managing Vertical Relationships
Exam 1: The One Lessor of Business54 Questions
Exam 2: Benefits, Costs, and Decisions67 Questions
Exam 3: Extent How Much Decisions76 Questions
Exam 4: Investment Decisions: Look Ahead and Reason Back85 Questions
Exam 5: Simple Pricing87 Questions
Exam 6: Economies of Scale and Scope63 Questions
Exam 7: Understanding Markets and Industry Changes82 Questions
Exam 8: Market Structure and Long Run Equilibrium73 Questions
Exam 9: Strategy: the Quest to Keep Profit From Eroding71 Questions
Exam 10: Foreign Exchange, Trade, and Bubbles83 Questions
Exam 11: More Realistic and Complex Pricing72 Questions
Exam 12: Direct Price Discrimination84 Questions
Exam 13: Strategic Games91 Questions
Exam 14: Bargaining82 Questions
Exam 15: Making Decisions With Uncertainty87 Questions
Exam 16: Auctions100 Questions
Exam 17: The Problem of Adverse Selection85 Questions
Exam 18: The Problem of Moral Hazard85 Questions
Exam 19: Getting Employees to Work in the Firms Best Interest108 Questions
Exam 20: Getting Divisions to Work in the Firms Best Interest115 Questions
Exam 21: Managing Vertical Relationships84 Questions
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Copier Repairs
When Kodak leased large photocopiers to businesses,they also bundled a maintenance contract for periodic repairs.Third-party repair firms claimed that Kodak violated antitrust laws because this bundle guaranteed Kodak a monopoly on repairs and excluded competitors' access.Why might the bundle have created value over what third-party repair shops could offer?
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Correct Answer:
Kodak is worried that a poor quality repairman will blame his failure to fix a broken photocopier on a poor Kodak machine.Repairmen who experience unexpected difficulties would not want to reveal their own incompetence.Instead,they can claim to the customer that Kodak just produces poor equipment.A repairman who is a Kodak employee has no incentive to shift the blame.
The conditions in which vertical relationships can enhance a firm's ability to price discriminate include
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Correct Answer:
D
Vertical contracts between manufacturers and retailers often aim to
(Multiple Choice)
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Vertical contracts between manufacturers and retailers often aim to
(Multiple Choice)
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The management of a rental building faces a rent control situation,where it cannot charge more than $400 a month in rent on the apartment.The management knows that the apartments are high in demand and renters would be willing to be $1000 per month for them.The management decides to offer controlled rent but force the tenants to rent furniture from them.This is an example of
(Multiple Choice)
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Vertical contracts generally run ______the goals of the customers
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Antitrust risks from vertical integration are usually ______than those from horizontal integration
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The management of a rental building faces a rent control situation,where it cannot charge more than $400 a month in rent on the apartment.The management knows that the apartments are high in demand and renters would be willing to be $1000 per month for them.The management will
(Multiple Choice)
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Retailers do not find it profitable to engage in promotional activities because
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Vertical contracts between manufacturers and retailers often aim to
(Multiple Choice)
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Vertical contracts that aim to decrease retailer prices typically
(Multiple Choice)
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Retailers often do not find it profitable to engage in promotional activities because
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Horizontal contracts generally run ______the goals of the customers
(Multiple Choice)
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Harry's HVAC sells its new units bundled with after sales service.Why would it want to do that?
(Multiple Choice)
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An employer faces a minimum wage control where it cannot pay its workers any less than $10.25 an hour.The employer knows that the workers value the jobs and are willing to work even at much less.The employer decides to offer them the minimum wage,but successfully stops other sellers of work uniform from sell uniforms to its workers so that he can charge more for the ones he sells.This is an example of
(Multiple Choice)
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In the problem of double marginalization,the resulting price is ______than if the manufacturer and the retailer were to merge
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