Exam 6: Multinational and Entry-Mode Strategies: Content and Formulation

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If a company seeks a strategic alliance with another firm,it is a

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D

The global solution to the global-local dilemma refers to

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What are globalization drivers?

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Answers should reflect students' understanding that globalization drivers are conditions in an
industry that favor the more globally oriented transnational or international strategies over the locally oriented multidomestic or regional strategies.

Major drawbacks of licensing include

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Which of the following statements regarding exporting is FALSE?

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Conducting business similarly throughout the world,and locating company units wherever there is high quality and low cost is

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Under what conditions would a regional strategy be best for a multinational? Explain.

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Companies should license if

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Using intermediaries or go-between firms to provide the knowledge and contacts necessary to sell overseas is usually associated with

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You work for a small company that has an innovative low-cost production method for laser disks.A Japanese firm approaches your CEO to license the technology.The CEO asks you to write a report detailing the risks and potential benefits of this deal.What will you include in the report and why?

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Selling global products and using similar marketing techniques worldwide is an example of a

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Comparative advantages are

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What dictates the choice of a multinational entry-mode strategy?

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Dispersing value-chain activities anywhere in the world where the company can do them best or cheapest refers to seeking

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Asking diagnostic questions such as are there economies of scale,are there cheaper sources of raw materials,are there global sources of low-cost raw materials provide information regarding which globalization driver?

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If strategists in a firm believe that centralizing key activities such as R&D is necessary to reduce coordination costs and to achieve economies of scale,they are more likely to choose

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If a company believes that it needs to control foreign sales,customer credit,and sale of product to the customer,it is more likely to choose

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A company pursuing a regional strategy

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According to the text,a fundamental dilemma faced by all multinationals is

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Common customer needs,global sources of raw material,and favorable trade policies all lead to

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