Exam 10: Multinational E-Commerce: Strategies and Structures

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According to the text,where is the greatest potential for e-commerce businesses?

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C

What is a brick and mortar part of a company? What are some benefits of integrating the brick and mortar part of an organization with their Internet business? Why do some companies such as Barnes and Nobles still choose to have their Internet division operate independently from their brick and mortar part?

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Answers will vary but should reflect students' understanding of the key concepts: Traditional business operations are often called the brick-and-mortar part of the company.The degree of integration between brick-and-mortar operations and the Internet business can occur anywhere in the value chain from the procurement of raw material to after-sales service.The independent operation can move faster and be more entrepreneurial when freed from corporate bureaucracy.It can seek funding from the deep pockets of venture capitalists willing to invest in e-commerce companies.The integrated operation,on the other hand,can benefit from the cross-promotion of shared products,shared customer information,increased large-quantity purchasing leverage,and economies of scale by using the same distribution channels.

Which of the following is NOT one of the major threats to e-commerce globalization?

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Companies such as manufacturers that sell directly to consumers (Dell),and companies that provide online shipping services (FedEx,UPS)are all examples of which of the following?

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A new trend is that multinationals are using _______________ to their advantage.

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What is e-commerce security? Discuss the four key aspects of information security.What can a multinational do to ensure that its e-commerce system is secure?

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Channel conflicts,cost of site construction and maintenance are considered to be _____ of e-commerce.

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What is e-commerce? What are the main types of e-commerce transactions? Discuss some of the reasons why B2B transactions make up a significant percentage of current e-commerce business?

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Independent operations between the brick and mortar part of a company and its e-commerce system offer which of the following benefits?

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What are e-commerce enablers? Why are e-commerce enablers becoming increasingly popular? Discuss some of the essential services provided by e-commerce enablers.

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MNC's face rising pressures to maintain the __________ of their customers.

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Which of the following types of companies are more likely to face challenges when they decide to enter the international market through the Internet?

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Traditional internet metrics do not quantify the use of new internet devices and features,including:

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Which of the following statements regarding globalizing through the Internet is not true?

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Discuss some of the basic steps to building a successful e-commerce strategy.

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Which of the following does NOT represent a necessary component of the ideal multinational e-business?

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Which of the following is not true regarding e-commerce?

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E-commerce enablers are

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The brick and mortar part of the company refers to

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What are some of the major factors to take into consideration when picking a country for setting up an e-commerce business? Why do trading blocks such as Mercosur,ASEAN,and the European Union present significant potential for e-commerce businesses?

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