Exam 13: An Introduction to Business Strategy
Exam 1: The Business Environment and Business Economics44 Questions
Exam 2: Economics and the World of Business48 Questions
Exam 3: Business Organisations50 Questions
Exam 4: The Working of Competitive Markets77 Questions
Exam 5: Business in a Market Environment69 Questions
Exam 6: Demand and the Consumer61 Questions
Exam 7: Demand and the Firm48 Questions
Exam 8: Products, Marketing and Advertising40 Questions
Exam 9: Costs of Production60 Questions
Exam 10: Revenue and Profit43 Questions
Exam 11: Profit Maximisation Under Perfect Competition and Monopoly47 Questions
Exam 12: Profit Maximisation Under Imperfect Competition62 Questions
Exam 13: An Introduction to Business Strategy69 Questions
Exam 14: Alternative Theories of the Firm48 Questions
Exam 15: Growth Strategy63 Questions
Exam 16: The Small-Firm Sector51 Questions
Exam 17: Pricing Strategy50 Questions
Exam 18: Labour Markets, Wages and Industrial Relations85 Questions
Exam 19: Investment and the Employment of Capital55 Questions
Exam 20: Reasons for Government Intervention in the Market89 Questions
Exam 21: Government and the Firm90 Questions
Exam 22: Government and the Market133 Questions
Exam 23: Globalisation and Multinational Business74 Questions
Exam 24: International Trade54 Questions
Exam 25: Trading Blocs56 Questions
Exam 26: The Macroeconomic Environment of Business160 Questions
Exam 27: The Balance of Payments and Exchange Rates107 Questions
Exam 28: Banking, Money and Interest Rates128 Questions
Exam 29: Business Activity, Employment and Inflation197 Questions
Exam 30: Demand-Side Policy123 Questions
Exam 31: Supply-Side Policy64 Questions
Exam 32: International Economic Policy67 Questions
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Monitoring the performance of different parts of the firm is called strategic implementation.
(True/False)
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If a business had strategy based on cost leadership, this would be termed a____strategy.
(Multiple Choice)
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When technological transfer occurs through copying methods, it is called the
(Multiple Choice)
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To minimise costs, a firm may seek to standardise its product and its operations throughout the world. However, to meet foreign buyers' needs and respond to local market conditions, a firm may be required to differentiate both its product and its operations, such as marketing.
(True/False)
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Where product differentiation is high, and attributes such as quality or some other non- price factor predominates within the competitive process, local responsiveness will tend to shape business thinking.
(True/False)
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The following diagram shows Porter's five forces model.
Which forces are represented by cells A, B, C and D?

(Multiple Choice)
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What is the order of primary activities within Porter's value chain?
(Multiple Choice)
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If a strategy is a 'perspective', what would you expect it to be based upon?
(Multiple Choice)
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The introduction of a new strategy may initially lower profits as members of a organisation are often resistant to change.
(True/False)
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Strategic management comprises of strategic analysis, strategic choice and strategic implementation which deal with long- term activities of the business.
(True/False)
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