Exam 11: Profit Maximisation Under Perfect Competition and Monopoly
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The following diagram shows a perfectly competitive industry and firm. Initial supernormal profits have attracted new firms into the industry.
QL represents long- run equilibrium output of the firm because

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If a firm experiences lower average costs of production as a consequence of producing a range of products, the firm is experiencing
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The type of product sold is a key difference between a perfectly competitive industry and a monopolistically competitive industry.
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In a contestable market, the threat of competition will be greater the lower the entry costs to the industry.
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